Macmillan Dictionary of Business and Management

Macmillan Dictionary of Business and Management
Title Macmillan Dictionary of Business and Management PDF eBook
Author Richard Lamming
Publisher Springer
Pages 230
Release 1987-11-26
Genre Business & Economics
ISBN 1349189324

Download Macmillan Dictionary of Business and Management Book in PDF, Epub and Kindle

The Concise Dictionary of Psychology

The Concise Dictionary of Psychology
Title The Concise Dictionary of Psychology PDF eBook
Author David Statt
Publisher Routledge
Pages 149
Release 2002-09-26
Genre Psychology
ISBN 1134681909

Download The Concise Dictionary of Psychology Book in PDF, Epub and Kindle

From atavistic to folie a deux, from engram to Weltschmerz and Seashore test, this edition of The Concise Dictionary of Psychology contains more than 1,300 references to words, phrases and eminent pioneers in psychology. Updated to take account of recent developments, each definition is clear, instructive and concise. A lean and efficient source of information, written in a straightforward and readable manner, this book will be an indispensable reference tool for students of psychology, for professionals and for people in the health and caring professions.

Macmillan Dictionary of Business and Management

Macmillan Dictionary of Business and Management
Title Macmillan Dictionary of Business and Management PDF eBook
Author Richard Lamming
Publisher
Pages 225
Release 1991
Genre Business
ISBN 9787506211369

Download Macmillan Dictionary of Business and Management Book in PDF, Epub and Kindle

Management Mumbo-Jumbo

Management Mumbo-Jumbo
Title Management Mumbo-Jumbo PDF eBook
Author A. Furnham
Publisher Springer
Pages 179
Release 2006-01-24
Genre Business & Economics
ISBN 0230626599

Download Management Mumbo-Jumbo Book in PDF, Epub and Kindle

Bestselling author and psychologist, Adrian Furnham, takes a critical view of the jargon and fads in management contained in manifestos and mission statements and shows how these often obscure and mystify. He considers atmospherics, compulsory training, fundamentalist gurus, integrity tests, personality of organizations and uncertainty avoidance.

Macmillan Dictionary of Marketing & Advertising

Macmillan Dictionary of Marketing & Advertising
Title Macmillan Dictionary of Marketing & Advertising PDF eBook
Author Michael J. Baker
Publisher New York : Nichols Publishing Company
Pages 234
Release 1984
Genre Business & Economics
ISBN

Download Macmillan Dictionary of Marketing & Advertising Book in PDF, Epub and Kindle

Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR

Macmillan Dictionary of Business & Management

Macmillan Dictionary of Business & Management
Title Macmillan Dictionary of Business & Management PDF eBook
Author Richard Lamming
Publisher Macmillan Reference USA
Pages 225
Release 1988
Genre Affaires - Dictionnaires anglais
ISBN 9780333390542

Download Macmillan Dictionary of Business & Management Book in PDF, Epub and Kindle

The Brand Glossary

The Brand Glossary
Title The Brand Glossary PDF eBook
Author Interbrand
Publisher Springer
Pages 142
Release 2006-09-19
Genre Business & Economics
ISBN 0230626408

Download The Brand Glossary Book in PDF, Epub and Kindle

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.