Macmillan Dictionary of Business and Management
Title | Macmillan Dictionary of Business and Management PDF eBook |
Author | Richard Lamming |
Publisher | Springer |
Pages | 230 |
Release | 1987-11-26 |
Genre | Business & Economics |
ISBN | 1349189324 |
The Concise Dictionary of Psychology
Title | The Concise Dictionary of Psychology PDF eBook |
Author | David Statt |
Publisher | Routledge |
Pages | 149 |
Release | 2002-09-26 |
Genre | Psychology |
ISBN | 1134681909 |
From atavistic to folie a deux, from engram to Weltschmerz and Seashore test, this edition of The Concise Dictionary of Psychology contains more than 1,300 references to words, phrases and eminent pioneers in psychology. Updated to take account of recent developments, each definition is clear, instructive and concise. A lean and efficient source of information, written in a straightforward and readable manner, this book will be an indispensable reference tool for students of psychology, for professionals and for people in the health and caring professions.
Macmillan Dictionary of Business and Management
Title | Macmillan Dictionary of Business and Management PDF eBook |
Author | Richard Lamming |
Publisher | |
Pages | 225 |
Release | 1991 |
Genre | Business |
ISBN | 9787506211369 |
Management Mumbo-Jumbo
Title | Management Mumbo-Jumbo PDF eBook |
Author | A. Furnham |
Publisher | Springer |
Pages | 179 |
Release | 2006-01-24 |
Genre | Business & Economics |
ISBN | 0230626599 |
Bestselling author and psychologist, Adrian Furnham, takes a critical view of the jargon and fads in management contained in manifestos and mission statements and shows how these often obscure and mystify. He considers atmospherics, compulsory training, fundamentalist gurus, integrity tests, personality of organizations and uncertainty avoidance.
Macmillan Dictionary of Marketing & Advertising
Title | Macmillan Dictionary of Marketing & Advertising PDF eBook |
Author | Michael J. Baker |
Publisher | New York : Nichols Publishing Company |
Pages | 234 |
Release | 1984 |
Genre | Business & Economics |
ISBN |
Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR
Macmillan Dictionary of Business & Management
Title | Macmillan Dictionary of Business & Management PDF eBook |
Author | Richard Lamming |
Publisher | Macmillan Reference USA |
Pages | 225 |
Release | 1988 |
Genre | Affaires - Dictionnaires anglais |
ISBN | 9780333390542 |
The Brand Glossary
Title | The Brand Glossary PDF eBook |
Author | Interbrand |
Publisher | Springer |
Pages | 142 |
Release | 2006-09-19 |
Genre | Business & Economics |
ISBN | 0230626408 |
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.