Called "a brand name in computer science" by "The New York Times Magazine", renowned scientist and visionary David Gelernter offers a fascinating and often humorous discussion of the critical role of beauty, elegance, and aesthetics in computer technology. Print features.

Examines the overlap and blurring of boundaries among humans, animals, and machines.

This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.

Stone gambling? Invincible! Medical skills? Solitary Snow was seeking defeat! Beautiful women? Aiya, don't be rude, I'm really a doctor. The King of Assassins, Yang Ping, returned to the city and obtained the most powerful God's Eye, Dragon Travelling on the Shoals, fighting against the Nine Heavens, and becoming a super perceptive expert of his generation.

In this original and brilliantly written book, Mohandas Moses has embarked on a daring theme-the challenge of artificial intelligence to the human mind and human creativity. The mind, he says, is the greatest invention in the universe; it has created the greatest works of art and science: its dimensions and potential are yet to be fathomed. But now the marvellous human mind stands challenged by the machine. To illustrate the central theme of his book, the author has brought together the views of a galaxy of eminent philosophers, cognitive scientists and neuroscientists who have explored the phenomenon and evolution of the human mind and consciousness, and the growth of Artificial Intelligence. The author describes the contribution made by the 'Artificial Intelligentsia', the human-computer interaction, and emphasizes the formidable power of the machine mind to usurp the grandeur of the human mind. He has described the manner in which memory, language, creativity, mathematics, teaching-learning and chess-playing could be altered by the digital culture. He says that 'the question we need to ask ourselves as thinking men is-would we like to sense sensations, experience experiences and think thoughts with under-standing as human beings should or are our personas to be blue matched to the template of the machine mind?' With erudition and wry humour the author takes the reader on a fascinating journey of exploration. Written with brilliance and clarity, there is freshness in his perspective and a lucid presentation of ideas. This book will be of great interest as much to academics, experts on artificial intelligence, as to the general reader who wishes to know about the challenges to the human intellect and creativity in the digital age.

This book constitutes the refereed proceedings of the Third International Conference on Health Information Science, HIS 2014, held in Shenzhen, China, in April 2014. The 29 full papers presented were carefully reviewed and selected from 61 submissions. They cover a wide range of topics in health information sciences and systems that support the health information management and health service delivery. They deal with medical/health/biomedicine information resources, such as patient medical records, devices and equipments, software and tools to capture, store, retrieve, process, analyse, and optimize the use of information in the health domain; data management, data mining, and knowledge discovery, all of which play a key role in the decision making, management of public health, examination of standards, privacy and security issues; computer visualization and artificial intelligence for computer-aided diagnosis; and development of new architectures and applications for health information systems.

In this stunning and keenly anticipated collection of stories, Dorothy Speak explores family, loss, betrayal, conflict and entrapment in narratives shining with humour, mystery and anguish. Speak has published four other highly acclaimed works, written in the same luminous prose: a novel called The Wife Tree, and three short story collections entitled The Counsel of the Moon, Object of Your Love, and Reconciliation. Following in the footsteps of Alice Munro, she is one of this country’s few remaining career practitioners of the short story, a proud Canadian genre.