Specifically, this book explains loyalties: why we have them and what they do for us and society. It also places loyalty into the study of emotions such as trust and shame. By drawing on current theories and current and historical examples this book clearly establishes the components of loyalty and its place with in the theories of emotion. Additionally it develops the theoretical understanding of emotions by taking a previously ignored – yet highly topical – emotion and placing it within the theoretical perspective.

Loyalty and betrayal are among key concepts of the ethic of nationalism. Marriage of state and culture, which seems the essence of the congruence between political power structure and collective identity, usually offers a simple explanation of loyalty and dissent. Loyalty is seen as once-and-for-all commitment of the individual to his or her nation, whereas betrayal is identified as a failure to commit him or herself to a common cause or as a diversion from the object of political loyalty and cultural/linguistic fidelity. For conservative or radical nationalists, even social and cultural critique of one’s people and state can be regarded as treason, whereas for their liberal counterparts it is precisely what constitutes political awareness, civic virtue, and a conscious dedication to the people and culture. "This book is the first attempt to provide a discursive map of Lithuanian liberal and conservative nationalism. Analyzing the works and views of dissenters and critics of society and culture, we can reveal a mode of being of liberal nationalism as a social and cultural criticism. This volume is of interest for intellectual historians, social theorists, students of East-Central European thought, and anyone interested in Baltic studies and the new members of the EU. Dissent: act of betrayal, or loyalty? Leonidas Donskis' new remarkable study is one consistent, thorough and dedicated effort to provide an answer to that question." – Zygmunt Bauman (from the Preface)

Deep friendship may express profound loyalty, but so too may virulent nationalism. What can and should we say about this Janus-faced virtue of the will? This volume explores at length the contours of an important and troubling virtue -- its cognates, contrasts, and perversions; its strengths and weaknesses; its awkward relations with universal morality; its oppositional form and limits; as well as the ways in which it functions in various associative connections, such as friendship and familial relations, organizations and professions, nations, countries, and religious tradition.

This book aims to provide a deeper understanding of the concept and negative outcomes of employee loyalty, considering employees in organizations and OB theory, and comparing employee experiences across both European and East Asian cultures. Through an international analysis of employee loyalty within the service industry, the author highlights the importance of this highly relevant but often overlooked topic to addressing practical issues such as conflict solution, employee retention, service mentality, and work effort. Building on a clear definition and evaluation of the concept of employee loyalty, this book explores meaningful theoretical and practical implications of employee views of the organization, working group, and supervisor.

This book offers a biographical account of Henri Tajfel, one of the most influential European social psychologists of the twentieth century, offering unique insights into his ground-breaking work in the areas of social perception, social identity and intergroup relations. The author, Rupert Brown, paints a vivid and personal portrait of Tajfel’s life, his academic career and its significance to social psychology, and the key ideas he developed. It traces Tajfel’s life from his birth in Poland just after the end of World War I, his time as a prisoner-of-war in World War II, his work with Jewish orphans and other displaced persons after that war, and thence to his short but glittering academic career as a social psychologist. Based on a range of sources including interviews, archival material, correspondence, photographs, and scholarly output, Brown expertly weaves together Tajfel’s personal narrative with his evolving intellectual interests and major scientific discoveries. Following a chronological structure with each chapter dedicated to a significant transition period in Tajfel’s life, the book ends with an appraisal of two of his principal posthumous legacies: the European Association of Social Psychology, a project always close to Tajfel’s heart and for which he worked tirelessly; and the 'social identity approach' to social psychology initiated by Tajfel over forty years ago and now one of the discipline’s most important perspectives. This is fascinating reading for students, established scholars, and anyone interested in social psychology and the life and lasting contribution of this celebrated scholar.

In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Political Loyalty and the Nation-State examines the gradual weakening of the state's ability to order the political allegiances of its subjects. At the focal centre of the book lies the question of the extent to which it is possible to invest political principles, such as the rules and procedures of democracy, with a sentiment of loyalty and whether political loyalty can become merely a matter of choice and personal responsibility. The authors consider theoretical issues, problems of loyalty arising from population movement and case studies of conflicts of loyalty from Italy, Northern Ireland, and Russia. It is shown that loyalty can become decoupled from state, territory and nation; that loyalties can be multiple; and that today's loyalties reflect advanced attitudes towards difference.