The Special Edition of Loveless Momentum comes with an exclusive Animate Bonus Manga!Reiichi Miyoshi is a professional jazz musician who has a policy of never having a serious boyfriend or girlfriend. He prefers to keep his love life casual with a revolving door of hedonistic one-night stands.When he swoops in to rescue what appears to be a damsel in distress from a group of rowdy men one day, he soon finds out that his latest paramour is no damsel at all, but the crossdresser Sara Aogiri. Sara is determined to have the egotistical Miyoshi all to himself, but Miyoshi isn't going to date anyone seriously without some extreme convincing.

Stephanie Springgay’s concept of feltness—which emerges from affect theory, queer and feminist theory, and feminist conceptions of more-than-human entanglements—is a set of intimate practices of creating art based on touch, affect, relationality, love, and responsibility. In this book, she explores how feltness is a radical pedagogy that can be practiced with diverse publics, including children, who are often left out of conversations about who can learn in radical ways. Springgay examines the results of a decade-long project in which researchers, artists, students, and teachers participated in events in North American elementary, secondary, and postsecondary institutions. In projects that ranged from children learning to be critics and artists to university students experimenting with building “a public” through art, participants blended participatory art creation with academic research to address social justice issues. Springgay shows how feltness can redefine who is imagined to be capable of complex feeling, experiential learning, embodied practice, social engagement, and intimate care. In this way, feltness fosters learning that disrupts and defamiliarizes schools and institutions, knowledge systems, values, and the legibility of art and research.

When it comes to new products and services, what moves customers to buy? Why do they choose one product over another? What makes them bank on a company’s future? These are the billion-dollar questions facing all companies competing in highly connected markets—and today’s answers will determine tomorrow’s market leaders. In this book, marketing and communications experts Ron Ricci and John Volkmann argue that the unique features of digital products—and of consumer goods that contain digital components—force customers to consider the viability of the company behind the solution to their problems. Picking a losing company could mean getting stuck with products that can’t be upgraded or services that can’t be extended. So customers buy from the company that they believe will be the long-term—indeed, the inevitable—winner. They buy from the company that has what the authors call momentum. More than sheer motion, momentum is mass, speed, and direction, combined in a value proposition so compelling that all constituents in a given marketplace believe it—and want to go with it. Ricci and Volkmann provide a practical formula—borrowed from the world of physics and proven in the marketplace—for how companies build and sustain momentum. Drawing upon their intensive study of 20,000 consumer and corporate buyers, the authors also reveal the “six forces of digital differentiation” that characterize “inevitable” market winners in the customer’s mind. Ricci and Volkmann introduce a “momentum index” that will enable senior management, product marketers, and marketing communication strategists to: - Measure a brand’s momentum against that of its competitors Diagnose a company’s strengths and weaknesses as a market contender - Develop an action plan for sustaining or strengthening a competitive position - Apply momentum strategies to the digital features of traditional offerings For anyone responsible for managing or communicating about a company and its brands, this book shows how companies can ride momentum to industry dominance. Ron Ricci is Vice President of Marketing for Cisco Systems. John Volkmann is Vice President of Strategic Communications at Advanced Micro Devices.