For three years during the 1920s, in an attic in Potsdam, a young woman crafted what is today the oldest surviving animated feature film. Equipped with scissors, cardboard, sheets of lead, glass panes and a camera, animation pioneer Lotte Reiniger filmed Die Abenteuer des Prinzen Achmed (The Adventures of Prince Achmed) using a technique of frame-by-frame silhouette animation she developed, inspired by Chinese shadow puppetry. As the result of a number of factors--her gender, her German ethnicity, World War II and a lack of funding--Reiniger became a footnote in animation history. Yet her 60-plus films plainly show her skill and dedication to her craft. This detailed account of her life and work describes her significant contributions to animation, puppetry, Weimar cinema and modern filmmaking.

An innovative picture book biography about an unsung hero of early animation Lotte Reiniger (1899-1981) was a German film director and animator best known for The Adventures of Prince Achmed, which was released in 1926 and is the oldest surviving animated movie. (It came out a full 11 years before Disney's Snow White!) As a little kid, Reiniger loved reading fairytales and fell in love with puppetry. At school, she learned about paperschnitte, or papercuts, which helped her create her signature style of silhouettes. She grew up to make more than 40 films throughout her long career, most of which were fairytales that used her stop-film animation technique of hand-cut silhouettes. Reiniger is now seen as the foremost pioneer of silhouette animation and the inventor of an early form of the multiplane camera. With art inspired by Reiniger's cut-paper style and a text that uses a fairytale motif that mimics her movies, Out of the Shadows is a sweeping tribute to one of most important figures of animation, whose influence still resonates today.

Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them.

Lotte thinks the cinema is magic. But Lotte doesn’t just want to watch the magic: she wants to make it. Before Walt Disney made history with Snow White, Lotte Reiniger created what is considered one of the first feature-length animated films: The Adventures of Prince Achmed. With the outset of World War II, Lotte had to leave her home in Germany, fleeing from place to place for years. But she never stopped creating. Through a love of fairy tales, a strong creative vision, and her uniquely expressive paper puppets, Lotte brought new possibilities to the world of film. Written in gorgeous lyrical prose, and illustrated with striking papercut illustrations that evoke Lotte’s classic silhouette creations, this captivating picture book will introduce readers to the life and art of an unsung creative trailblazer.

Animation—Art and Industry is an introductory reader covering a broad range of animation studies topics, focusing on both American and international contexts. It provides information about key individuals in the fields of both independent and experimental animation, and introduces a variety of topics relevant to the critical study of media—censorship, representations of gender and race, and the relationship between popular culture and fine art. Essays span the silent era to the present, include new media such as web animation and gaming, and address animation made using a variety of techniques.

This book examines the relationship that exists between fantasy cinema and the medium of animation. Animation has played a key role in defining our collective expectations and experiences of fantasy cinema, just as fantasy storytelling has often served as inspiration for our most popular animated film and television. Bringing together contributions from world-renowned film and media scholars, Fantasy/Animation considers the various historical, theoretical, and cultural ramifications of the animated fantasy film. This collection provides a range of chapters on subjects including Disney, Pixar, and Studio Ghibli, filmmakers such as Ralph Bakshi and James Cameron, and on film and television franchises such as Dreamworks’ How To Train Your Dragon (2010–) and HBO’s Game of Thrones (2011–).