"Conéctate is a fresh approach in every way. With its focus on the most critical language for communication, its active presentation of vocabulary and grammar, and its inclusion of real-world culture throughout, the program provides a unique framework for the Introductory Spanish course, with two separate but complementary goals in mind: learning to use the language and appreciating the world that it comes from"--

Students of Introductory Spanish learn best when they are connecting—with authentic culture, with each other as a community, and with the language as used in real-world settings. Conéctate sparks the curiosity that builds these connections as students drive toward communicative and cultural confidence and proficiency. The Conéctate program’s distinctive approach is built around the following principles. Focused approach: Conéctate concentrates on what Introductory Spanish students can reasonably be expected to learn, allowing for sustained engagement with the material that respects the natural process of language acquisition. An intentional focus, first on meaning and then on form, puts in action the best practices of second language pedagogy. Plus, Conéctate’s reduced grammar scope leaves more time for the systematic review and recycling of vocabulary and grammar required for students to achieve mastery of first-year skills. Fortifying this process at every turn is LearnSmartTM, a powerful, super-adaptive learning program that guides students on an individualized path toward mastery of all the vocabulary and grammar in Conéctate. Active learning: Conéctate gives students the opportunity to explore language and culture through interactive activities that keep them focused and engaged. Vocabulary and grammar in Conéctate are taught using an active learning approach, nudging students to discover new vocabulary and language rules through a carefully balanced mix of inductive and explicit presentations and hands-on learning. Students are similarly asked to take an active role in an immersive online game, Practice Spanish: Study Abroad, designed around a study abroad experience in which they leverage their language and cultural skills to accomplish tasks and solve problems in various real-world scenarios. Integration of culture: Building on the active learning theme, students develop and apply critical thinking skills as they draw personal conclusions about the rich culture presented throughout Conéctate. Culture is embedded within the language activities themselves, included in notes that expand on the activity at hand, and seen through the integrated video that forms the basis for many activities in each chapter of the text. This authentic, unscripted video introduces students to useful chunks of language, real-world Spanish, and a wide range of topics related to cultural themes. Conéctate’s stunning video was shot in Spain, Panama, Miami, Argentina, Costa Rica, and Mexico, and exposes students to a wide variety of people in each country who discuss topics that are familiar and engaging to students. Mobile Tools for Digital Success: The digital tools available in the Connect Spanish platform with Conéctate also successfully promote student progress by providing extensive opportunities to practice and hone their developing skills. These learning opportunities include online communicative activities, instant feedback, peerediting, sophisticated reporting, an immersive game, and an interactive eBook with embedded video and audio. The mobile-friendly platform allows students to engage in the course material anytime and everywhere. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective. *Connect Spanish, including but not limited to the workbook/lab manual, LearnSmart, Practice Spanish: Study Abroad, the video program, and chat tools, is sold separately and does not come automatically with the purchase of the textbook.

Don’t you love those moments in your course when students are fully engaged? When the “Aha!” revelations are bursting like fireworks? David Spiceland, Wayne Thomas, and Don Herrmann have developed a unique set of materials based directly on their collective years in the classroom. They’ve brought together best practices like highlighting Common Mistakes, offering frequent Let’s Review exercises, integrating the course with a running Continuing Problem, demonstrating the relevance of the course with real-world companies and decision analysis, and conveying it all in a student-friendly conversational writing style. The authors have developed a concise and well-organized learning framework to show students that accounting consists of three major processes: measuring, analyzing, and communicating. By consistently tying each lesson into this framework, instructors can continue to improve student outcomes. After the proven success of the first four editions of Financial Accounting, the fifth edition will continue to motivate, engage, and challenge students. Paired with the market-leading power of the Connect platform, the Spiceland/Thomas/Hermann author team will truly illuminate the financial accounting course for each student.

The third edition of Vis-ã -vis continues the excitement of the innovative second edition with a fully integrated and revised multimedia package and updated cultural information presented in the â¬SCorrespondance⬠feature (chapter opening letter, postcard, or e-mail, which is answered in the mid-lesson â¬SCorrespondance⬠cultural spread) and in the new â¬SBienvenue dans le monde francophone⬠feature that recurs after every four chapters in the text. The overall goal of the revision remains the same as that of the second edition: to promote a balanced four-skills approach to learning French through a wide variety of listening, speaking, reading, and writing activities, while introducing students to the richness and diversity of the Francophone world.

This book proposes a radical revision in the definition of phrase markers, the fundamental object in the generative theory of syntax. Phrase markers have traditionally been defined in such a way that each node in the phrase marker must satisfy a relation of either dominance or precedence with every other node. Grant Goodall argues convincingly that the dominance and precedence requirement should be dropped. The argument is lucidly articulated and is supported by a comprehensive description and analysis of of coordination in English and of causative and restructuring constructions in the Romance languages. Parallel Structures in Syntax is a significant and thoughtful contribution to syntactic theory, and arguably provides the simplest and most elegant account available of many of the complex phenomena observed in coordination, causatives, and restructuring. It will interest not only theoretical linguists, but also computational linguists and cognitive scientists.

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.