This text surveys a broad scope of topics in both written and oral business communication and is packed full of exercises, analysed problems, and examples.

Binder Ready Loose-Leaf Text – ISBN 9780077419530 - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect – ISBN 9780077919764.

Business and Administrative Communication 12e is Flexible, Specific, Interesting, Comprehensive, and Up-to-Date. Business and Administrative Communication 12e takes a situational approach to audience, purpose and context, empowering students to shape their messages appropriately for all channels and purposes. BAC Is FlexibleThe 12th edition of BAC, like its predecessors, is flexible. You can choose the chapters and exercises that best fit your needs: in-class exercises, messages to revise, problems with hints, and cases presented as they’d arise in the workplace. Many problems offer several options: small group discussions, individual writing, group writing, or oral presentations. BAC Is SpecificThe 12th edition of BAC retains specificity in its strategies, guidelines, and examples. It includes both annotated examples and paired good and bad examples. BAC Is InterestingAnecdotes and examples from a variety of fields show business communication at work. BAC Is ComprehensiveBAC covers international communication, communicating across cultures in this country, ethics, collaborative writing, organizational cultures, visuals and data displays, and technology as well as traditional concerns such as style and organization. Assignments offer practice dealing with international audiences or coping with ethical dilemmas. Analyses of sample problems prepare students to succeed in assignments. BAC Is Up-to-DateThe 12th edition of BAC incorporates the latest business communication research and cases.

Binder Ready Loose-Leaf Text – ISBN 9780077419530 - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect – ISBN 9780077919764.

The tenth edition of Business and Administrative Communication is a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes. Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing style and strong design elements to hold students' attention. Real-world examples and real business applications underscore the relevance and importance of the material to the business communication students’ academic and career work. The tenth edition also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market-leading title.