Communication Matters helps students move beyond an intuitive appreciation of communication to explore core principles of the discipline. By helping students take personal responsibility for their communication behaviors, by encouraging critical reflection, and by actively applying the key concepts to diverse contemporary challenges, the program fosters an understanding of the many important ways communication matters in daily life.

Communication Works 11e applies a new critical thinking framework to its core content, now in a more user-friendly 15-chapter organization. We have retained and revised the text’s practical approach to communication, with a focus on the ways in which diversity, technology, social media, and ethical concerns both enrich and complicate our world. Students will learn what role communication plays in their lives today, in the classroom, and tomorrow, in the working world. And with Connect Communication, instructors and students have a print and digital solution to meet the needs of their course. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also, available in a package with Connect– (ISBN: 9780077703035)

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.