The year 1970 was grim in the United States and worldwide. Vietnam, continuing civil and political divisions, a fear of growing lawlessness, all seemed to point to a bleak future. The 70s were also a time when traditional boundaries were being challenged, from the color of skin to the length of hair. Sports events, issues, and athletes from the very first year of this tumultuous decade reflect the dramatic changes that were taking place around the country. Nowhere was this more evident than in college football, where the University of Texas became the last all-white national champion in 1970, even as a freshman still ineligible to play was standing by to bring about integration. In Lombardi Dies, Orr Flies, Marshall Cries: The Sports Legacy of 1970, Brad Schultz covers the most significant and momentous sports stories from this single year in American history, reflecting on the deeper impact of these events both on the sporting world and on society as a whole. Integration, homosexuality, drugs, lawsuits, and tragedy all crossed the sporting landscape in 1970, including pivotal moments such as student-athlete protests against racism in college football, the debut of Monday Night Football, a challenge to baseball’s reserve clause, and the plane crash carrying Marshall University’s football team that killed everyone on board. Schultz tells these stories and more, thoughtfully placing them within the context of the political, social, and cultural events taking place across the country and around the world. Many of the athletes from 1970 may no longer be with us, their records may have been broken, and younger athletes may have taken their place, but forty-five years later, it is time to look back and reflect on the significance of the events that took place in this unforgettable sports year. Chronicling a remarkable time in the history of American sports, this book will interest historians, sports fans, and those wanting to learn more about the impact of sports on culture and society.

“Indispensable history.” –Sally Jenkins, bestselling author of The Right Call A captivating chronicle of the pivotal decade in American sports, when the games invaded prime time, and sports moved from the margins to the mainstream of American culture. Every decade brings change, but as Michael MacCambridge chronicles in THE BIG TIME, no decade in American sports history featured such convulsive cultural shifts as the 1970s. So many things happened during the decade—the move of sports into prime-time television, the beginning of athletes’ gaining a sense of autonomy for their own careers, integration becoming—at least within sports—more of the rule than the exception, and the social revolution that brought females more decisively into sports, as athletes, coaches, executives, and spectators. More than politicians, musicians or actors, the decade in America was defined by its most exemplary athletes. The sweeping changes in the decade could be seen in the collective experience of Billie Jean King and Muhammad Ali, Henry Aaron and Julius Erving, Kareem Abdul-Jabbar and Joe Greene, Jack Nicklaus and Chris Evert, among others, who redefined the role of athletes and athletics in American culture. The Seventies witnessed the emergence of spectator sports as an ever-expanding mainstream phenomenon, as well as dramatic changes in the way athletes were paid, portrayed, and packaged. In tracing the epic narrative of how American sports was transformed in the Seventies, a larger story emerges: of how America itself changed, and how spectator sports moved decisively on a trajectory toward what it has become today, the last truly “big tent” in American culture.

This book includes the most significant sporting events of the 1960s, covering all the moments that generated tremendous growth in professional and college sports in America during this decade. It features stories such as Roger Maris breaking Babe Ruth’s home run record, Wilt Chamberlain scoring 100 points, and Muhammad Ali beating Sonny Liston. Sports became a national obsession in the 1960s as people tuned in on their new televisions to watch the exploits of some of the most legendary athletes and teams in history. It was the decade of Mickey Mantle, Jim Brown, Bill Russell, Bobby Hull, and Arnold Palmer, the decade when the Celtics dominated basketball, Joe Namath delivered on his Super Bowl guarantee, and the Miracle Mets won the World Series. In The 1960s in Sports: A Decade of Change, Miles Coverdale looks back at what was arguably the greatest decade in sports history, when the sports world of today began to take shape during a very tumultuous period of American history. At the start of the decade, thirteen years after Jackie Robinson broke the color barrier in baseball, major league rosters were still populated mostly by white Americans. The NFL and NBA were struggling financially and were much less popular than college football and basketball. The Olympics were still open only to amateur athletes. But the sports landscape changed dramatically in the 1960s. Coverdale traces this development by covering the significant events and iconic players of the decade, including stars such as Sandy Koufax, Johnny Unitas, Bobby Orr, and Jack Nicklaus. There were great teams and incredible rivalries, and professional and college sports alike expanded and thrived. Featuring over 70 photos of legendary athletes and memorable moments, The 1960s in Sports transports the reader back to a golden age in sports. With additional coverage of important historical events such as the Cold War, Vietnam, and the Civil Rights Movement, this book also reveals how social and political events impacted the sports world, making it an invaluable resource for anyone interested in this significant decade.

Dedicated to the Sailors and Marines who lost their lives on the final voyage of USS Indianapolis and to those who survived the torment at sea following its sinking. plus the crews that risked their lives in rescue ships. The USS Indianapolis (CA-35) was a decorated World War II warship that is primarily remembered for her worst 15 minutes. . This ship earned ten (10) battle stars for her service in World War II and was credited for shooting down nine (9) enemy planes. However, this fame was overshadowed by the first 15 minutes July 30, 1945, when she was struck by two (2) torpedoes from Japanese submarine I-58 and sent to the bottom of the Philippine Sea. The sinking of Indianapolis and the loss of 880 crew out of 1,196 --most deaths occurring in the 4-5 day wait for a rescue delayed --is a tragedy in U.S. naval history. This historical reference showcases primary source documents to tell the story of Indianapolis, the history of this tragedy from the U.S. Navy perspective. It recounts the sinking, rescue efforts, follow-up investigations, aftermath and continuing communications efforts. Included are deck logs to better understand the ship location when she sunk and testimony of survivors and participants. For additional historical publications produced by the U.S. Naval History and Heritage Command, please check out these resources here: https://bookstore.gpo.gov/agency/naval-history-heritage-command Year 2016 marked the 71st anniversary of the sinking and another spike in public attention on the loss -- including a big screen adaptation of the story, talk of future films, documentaries, and planned expeditions to locate the wreckage of the warship.

"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Sports Media covers reporting, anchoring, and production, and offers thorough descriptions of the sports reporter and anchor's function in sports journalism. This text offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports journalism. New to this edition: An introduction focused on the intersection of economics, technology, and culture that drives modern sports journalism Interviews with industry experts currently working in the field of sports journalism The evolution of the industry to today’s audience-driven, social media-influenced landscape Reporting as storytelling in a modern media environment A companion website (www.routledge.com/cw/schultz) featuring video and audio examples from the authors’ own work to illustrate concepts from the text, links to additional examples and further resources, video tours of production facilities, video interviews with leaders in the field, and an updated instructor’s manual.