The second in the seven-volume LogoLounge Master Library series, LogoLounge Master Library, Volume 2: 3000 Animal & Mythology Logos is a highly organized collection of 3,000 animal and mythology logo designs, culled carefully from LogoLounge.com, the largest online searchable collection of logos in the world. In addition, top-tier logo designers share their insights on the values, traditions, and future of designing with animals and mythological characters. — Animals have been depicted symbolically ever since man first began to draw. Their shapes, colors, behaviors, and history provide a wealth of inspiration for logo designers. — Mythological figures are rich in analogy and metaphor, perfect for logo design. Every culture has its own fables and fascinating visual stories that help designers convey challenging concepts. The LogoLounge Master Library series will form the deepest, densest, most highly focused collection of logos organized by category ever. The total collection will include Initials & Crests, Animals & Mythology, Typography, People, Shapes & Symbols, Nature & Food, and Arts & Culture. The Master Library series is organized with the busy, motivated designer in mind. Turn to exactly what you need, time after time—a must-have resource for any serious logo designer.

Some of the world’s best-known logos are famous for their typography, including Coca-Cola, Kellogg’s, and Campbell’s. Typographic logos are the most direct way to deliver the brand message. The fourth in the seven-volume LogoLounge Master Library series, this is a highly organized collection of 3,000 typographic logo designs culled carefully from LogoLounge.com, the largest online searchable collection of logos in the world. The result is the deepest, densest, and most highly-focused collection of logos organized by category ever created. In addition, top-tier logo designers share their insights on the values, traditions, and future of designing with typography. The collection includes Initials & Crests; Animals & Mythology; Shapes & Symbols; Type & Calligraphy; People; Nature & Food; and Arts & Culture. The Master Library series is organized with the busy, motivated designer in mind. Turn to exactly what you need, time after time—a must-have resource for any serious logo designer!

Now in paperback, this fourth volume in the best-selling LogoLounge series delivers a fresh collection of 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, the largest database of logo designs in the world. The first portion of the book delivers insightful articles on high-profile projects created by top international design names, including Pentagram, Siegel+Gale, Jager Di Paola Kemp, Hesse Design, and Interbrand. The second part of the book contains 2,000 logos organized for easy reference by category (typography, people, mythology, nature, sports, etc.), as well as additional articles on recent designs by Gardner Design, Tompert Design, Karl Design, Hybrid Design, Iconologic, and Hugonaut.

The twelfth book in the LogoLounge series celebrates the latest in expert identity work by notable designers and up-and-coming talents from around the world. This far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients.

This book takes all the logos that were in Rockport Publisher's best-seller, LogoLounge and collects them in one small, neat, pictorial handbook for easy reference. There are no lengthy case histories, just logos, logos, and more logos. It's a fast-paced book featuring one to six logos per page to allow designers to easily shop for ideas. Logos are among the most important elements a designer can create, so it is no surprise that they are always looking for new, fresh ideas. LogoLounge delivers just that. Its predecessor showcased the logos along with the stories of how they came to be; this compact version puts the spotlight on the logos alone, making it the perfect handbook to logo design.

A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format

Written by the founders of LogoLounge.com, this comprehensive handbook is an expansive collection of logo designs, containing the expertise of LogoLounge as well as the range of amazing logo designs that are culled on the LogoLounge website. While the book is headed by LogoLounge founder Bill Gardner, it is truly a collaboration of the best designers on the LogoLounge website as they share their expertise and experiences, making it the go-to handbook for understanding and executing successful logos. With its in-depth historical content, as well as its detailed breakdown of the design process and the fundamental elements behind great logos, this book is highly beneficial for both students and self-taught designers.