A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.

Used by companies, organizations, and even individuals to promote recognition of their brand, logos can also act as a valuable means of identifying the source of a document. E-business applications can retrieve and catalog products according to their logos. Governmental agencies can easily inspect goods using smart mobile devices that use logo recognition techniques. However, because logos are two-dimensional shapes of varying complexity, the recognition process can be challenging. Although promising results have been found for clean logos, they have not been as robust for noisy logos. Logo Recognition: Theory and Practice is the first book to focus on logo recognition, especially under noisy conditions. Beginning with an introduction to fundamental concepts and methods in pattern and shape recognition, it surveys advances in logo recognition. The authors also propose a new logo recognition system that can be used under adverse conditions such as broken lines, added noise, and occlusion. The proposed system introduces a novel polygonal approximation, a robust indexing scheme, and a new line segment Hausdorff distance (LHD) matching method that can handle more distortion and transformation types than previous techniques. In the first stage, raw logos are transformed into normalized line segment maps. In the second stage, effective line pattern features are used to index the database to generate a moderate number of likely models. In the third stage, an improved LHD measure screens and generates the best matches. A comprehensive overview of logo recognition, the book also presents successful applications of the technology and suggests directions for future research.

More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.

Darrells Theory of numbers and numerology. completely different!!!

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

In 1984, Nam Sub, who was then the Assistant Director for Engineering at the National Science Foundation (NSF), created the Design Theory and Methodology Program. Among his goals in creating this program were to develop a science of engineering design and to establish design as an accepted field of engineering research. From 1984 to 1986 this program was directed by Susan Finger; from 1986 to the present Jack Dixon has been the director. The program itself has covered a broad range of disciplines, from chemical engineering to architecture, and a broad range of research paradigms, from psychological experiments to mathematical models. The present volume is based on the second NSF Grantee Workshop on Design Theory and Methodology, called Design Theory '88, which was held June 2-5, 1988 at Rensselaer Polytechnic Institute in Troy, NY, USA. It is, however, not strictly a proceedings since it includes some material that was not presented at a the Workshop and since it omits some papers and discussions that were presented at the Workshop. At the Workshop, invited speakers presented overviews of six different research areas based on summaries submitted in advance by the grantees of the Design Theory and Methodology Program. Since most of the speakers were not supported under the NSF program they brought fresh views to it. The other papers in this book were submitted directly to this volume and were not presented at the Workshop.

Originally published in 1981, perceptual organization had been synonymous with Gestalt psychology, and Gestalt psychology had fallen into disrepute. In the heyday of Behaviorism, the few cognitive psychologists of the time pursued Gestalt phenomena. But in 1981, Cognitive Psychology was married to Information Processing. (Some would say that it was a marriage of convenience.) After the wedding, Cognitive Psychology had come to look like a theoretically wrinkled Behaviorism; very few of the mainstream topics of Cognitive Psychology made explicit contact with Gestalt phenomena. In the background, Cognition's first love – Gestalt – was pining to regain favor. The cognitive psychologists' desire for a phenomenological and intellectual interaction with Gestalt psychology did not manifest itself in their publications, but it did surface often enough at the Psychonomic Society meeting in 1976 for them to remark upon it in one of their conversations. This book, then, is the product of the editors’ curiosity about the status of ideas at the time, first proposed by Gestalt psychologists. For two days in November 1977, they held an exhilarating symposium that was attended by some 20 people, not all of whom are represented in this volume. At the end of our symposium it was agreed that they would try, in contributions to this volume, to convey the speculative and metatheoretical ground of their research in addition to the solid data and carefully wrought theories that are the figure of their research.