The go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library! The book guides you through each step in the implementation process, giving you the information you need to successfully use location aware technologies in library environments. It covers how to create a Foursquare campaign and use it to enhance staff training, use Facebook Places to connect with patrons, create an augmented reality program, create a QR code campaign, create a Gowalla marketing initiative, implement a mobile payment service with Google Wallet and Near Field communication. Once you learn these location-based services and applications, you can meet your mobile user's digital-age needs successfully.

This is an essential practical guide for all information professionals who want to get to grips with or improve their use of mobile services. Packed with easy to implement ideas, practical examples and international case studies, this provides you with the ultimate toolkit, exploring ideas as simple as renewals and reminders to the more complex such as access to e-books and virtual worlds. Jargon-free coverage of the background and context to mobile delivery will enable you to fully understand the challenges and embrace the opportunities, getting to grips with critical issues such as what sort of services users really want. Key topics covered include: • context including market penetration, range and functionality of devices • texting • apps vs. mobile websites • mobile information literacy vs. other information literacies • mobiles in teaching • linking the physical and virtual worlds via mobile devices • E-books for mobiles • the future of mobile delivery. Readership: This is an essential practical guide for all information professionals who want to get to grips with or improve their use of mobile services. It would also be invaluable for museum staff facing the same challenges. Library and information students and academics will find it a useful introduction to the topic.

"Provides the practical information and 'real world' advice required to take full advantage of what cloud computing can provide." --Midwest Book Review

A complete guide to the process of planning, developing, and launching mobile library applications.

This concise guide will help you choose and implement the techniques and best practices used by today's forward-thinking libraries to create the best possible patron experiences.

The go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library!

The study presents data from 50 academic, public and special libraries about how they are using QR codes. The report presents detailed information on how many QR codes are being used, where they are used, how they are generated and how much they are being used. The study looks at the growth of QR codes in libraries over time, and at how libraries are monitoring, publicizing and educating their patron base about them.