Asthma is a common chronic inflammatory condition of the airways which causes coughing, wheezing, shortness of breath and tightness of the chest. Asthma attacks can be triggered by exposure to allergens, physical exertion, stress, or can be aggravated as a result of common coughs and colds. Over 5 million people in the UK and over 6% of children in the US suffer from Asthma, and a recent increase in prevalence is thought to be attributed to our modern lifestyle, such the changes in housing, diet and a more hygienic environment that have developed over the past few decades. Asthma: The Facts is a practical guide to asthma, suitable for those who suffer from asthma, their families, and the health professionals that treat them. It details how a diagnosis of asthma is reached, and what treatments are available to successfully manage the condition and prevent attacks on a day-to-day basis. The book contains advice on proactive changes which can be made to lifestyles, such as avoiding allergens, as well as how to cope with an attack, and how to administer the relevant treatment effectively. The authors conclude that whilst there is currently no cure for asthma, by taking a proactive, self-directed approach to management, its impact on the patient and their lives can be significantly reduced.

Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.

The creators of An Illustrated Book of Bad Arguments return at last with a desperately timely guide to rhetoric. Have you ever wondered how language shapes a story? How a politician can waffle their way out of a scandal, or a newspaper headline determine how readers think about an event? This adorably illustrated book demonstrates the ways in which language can be used to influence thought. Tens of thousands of demonstrators packed the city’s streets on Friday. The actual count was 250,000. Why tens of thousands, then, and not a quarter million? Rabbits zapped three badgers in an ambush last night, hours after six rabbits in a neighbouring town lost their lives. Were the six rabbits the sole participants in losing their own lives? Those silly rabbits … Old Mr Rabbit is your guide to these and many more examples of loaded language. He mines real reporting (by respected and rogue media alike) to unmask rhetoric that shifts blame, erases responsibility, dog-whistles, plays on fear, or rewrites history — subtly or shamelessly. It takes a long pair of ears to hear what’s left unsaid — but when the very notion of truth is at stake, listening for ‘spin’ makes all the difference.

In Loaded Words the inimitable literary and cultural critic Marjorie Garber invites readers to join her in a rigorous and exuberant exploration of language. What links the pieces included in this vibrant new collection is the author’s contention that all words are inescapably loaded—that is, highly charged, explosive, substantial, intoxicating, fruitful, and overbrimming—and that such loading is what makes language matter. Garber casts her keen eye on terms from knowledge, belief, madness, interruption, genius, and celebrity to humanities, general education, and academia. Included here are an array of stirring essays, from the title piece, with its demonstration of the importance of language to our thinking about the world; to the superb “Mad Lib,” on the concept of madness from Mad magazine to debates between Foucault and Derrida; to pieces on Shakespeare, “the most culturally loaded name of our time,” and the Renaissance. With its wide range of cultural references and engaging style coupled with fresh intellectual inquiry, Loaded Words will draw in and enchant scholars, students, and general readers alike.

From the ideological bias of the press, to the role of headlines in newspaper articles and ways in which newspapers relate to their audience, the book provides a comprehensive analysis of newspaper language.

Eberle examines the problematical, divisive words that are often used when discussing religion, including fundamentalism, myth, and God and concludes that the way religious discourse can best proceed is when its partisans understand the limitations of words as they debate them.