A richly illustrated and incomparable collection documenting the brands and marks of the pioneers of Southeast Louisiana

A 2014 Humanities Book of the Year Researching the original brand registration of his great-grandfather Pierre Cenac for his book Eyes of an Eagle, Dr. Christopher Everette Cenac Sr. discovered a serendipitous trove of local history in the form of long-forgotten volumes in the Terrebonne Parish Courthouse in Houma, Louisiana. The three ledger books that emerged through the efforts of the local Clerk of Court became, in themselves, a series of capsulized glimpses into the citizenry of the area's early agrarian foundations. In extraordinary condition, these ledgers held an unprecedented set of the original livestock brands and marks of bustling bayou cattle country. Each registration entry furnished a record of the progression of settlement of the parish. The registration of a brand often served as the family's calling card upon making Terrebonne Parish their home. Livestock Brands and Marks: An Unexpected Bayou Country History: 1822-1946 Pioneer Families: Terrebonne Parish, Louisiana is designed not only to share the actual registration treasures of all 1140 brands in the brand books themselves, but also to chronicle a short history of laws governing animal identification, to document advances in forms of ownership identification, and to familiarize the reader with both ancient and more recent livestock breeds that received brands and other marks recorded in those three ledger books. Three hundred black-and-white and color illustrations illuminate this fascinating history.

Selected Book for the Louisiana Bicentennial Celebration, 2012 In the year 1860, Jean-Pierre Cenac sailed from the sophisticated French city of Bordeaux to begin his new life in the city with the second busiest port of debarkation in the U.S. Two years before, he had descended the Pyrenees to Bordeaux from his home village of Barbazan-Debat, a terrain in direct contrast to the flatlands of Louisiana. He arrived in 1860, just when the U.S. Civil War began with the secession of the Southern states, and in New Orleans, just where there would be placed a prime military target as the war developed. Neither Creole nor Acadian, Pierre took his chances in the rural parish of Terrebonne on the coast of the Gulf of Mexico. Pierre's resolute nature, unflagging work ethic, steadfast determination, and farsighted vision earned him a place of respect he could never have imagined when he left his native country. How he forged his place in this new landscape echoes the life journeys of countless immigrants--yet remains uniquely his own. His story and his family's story exemplify the experiences of many nineteenth century immigrants to Louisiana and the experiences of their twentieth century descendants.

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.

Mark Purdey's life changed one day in 1984, when a Ministry of Agriculture inspector told him he must administer a toxic organophosphate pesticide to his dairy herd. Passionately committed to organic farming and convinced of the harmful effects of chemicals in the environment, he refused to comply. "It was as if my whole life became focused," he explained later. Before they had a chance to prosecute, Purdey took the Ministry to court and won his case. Those experiences led him to challenge the orthodox line on the origins of Mad Cow Disease and its human counterpart, variant CJD. Could the insecticide used in the official program have precipitated the spread of the disease? Purdey's quest to discover the truth was hampered at every turn by government bureaucracies and self-serving scientific cliques who sought to smear and marginalize him. Dogged by dirty tricks and forced to work alone as something of a scientific sleuth, he struggled to reveal hidden interests and dangerous secrets. His supporters included many members of the public, as well as Prince Charles, as well as the poet Ted Hughes, who wrote to him expressing "a million congratulations." Increasingly sceptical of the official narrative, Purdey was certain that toxic environmental factors would provide answers, and so embarked on a self-funded worldwide odyssey to investigate. Animal Pharm follows him on these eco-detective trails to locations as diverse as Iceland, Sardinia, Colorado, and Australia. Purdey uncovers contamination from industry, munitions, pesticides, nuclear experiments, and natural geology, linking these with the emergence of a range of neurodegenerative diseases. His research is at once compelling and disturbing, helping to create a paradigm shift in our understanding of the relationship of pollutants to disease and health.

In this collection John McPhee once agains proves himself as a master observer of all arenas of life as well a powerful and important writer.