Chavs are identifiable by their attitude (anti anything to do with authority, art, culture or the good of society) and clothes. They want money and lots of it, but don't want to have to work for it. Katie Price is a Chav icon. Reality shows and the Lottery are favourite Chav TV programmes. Here is the branded guide to Britain's new elite - the group taking over high streets up and down the country. Love them or hate them, there's no ignoring them!

In modern Britain, the working class has become an object of fear and ridicule. From Little Britain’s Vicky Pollard to the demonization of Jade Goody, media and politicians alike dismiss as feckless, criminalized and ignorant a vast, underprivileged swathe of society whose members have become stereotyped by one, hate-filled word: chavs. In this acclaimed investigation, Owen Jones explores how the working class has gone from “salt of the earth” to “scum of the earth.” Exposing the ignorance and prejudice at the heart of the chav caricature, he portrays a far more complex reality. The chav stereotype, he argues, is used by governments as a convenient figleaf to avoid genuine engagement with social and economic problems and to justify widening inequality. Based on a wealth of original research, Chavs is a damning indictment of the media and political establishment and an illuminating, disturbing portrait of inequality and class hatred in modern Britain. This updated edition includes a new chapter exploring the causes and consequences of the UK riots in the summer of 2011.

Forget the jokes that have been doing the email rounds at work; Here is a collection of new Chav funnies.

Have you got 'nuff bling?' Are you 'well phat?' Do you have no idea what that means? Then you need The Little book of Chav Speak to unlock the latest hip lingo hitting the streets. A'IGHT Expression / Greeting. Used as a greeting term, usually coupled with a slack jaw and a flick of the fingers. QUIT Verb. What Chavs do after twenty minutes in any type of gainful employment. WIV Preposition. Mutation of the English term 'with'. When a Chavette is the girlfriend of a Chav (or pregnant by him), she can be said to be 'wiv' him. It similar in meaning to the English expression 'the partner of'.

Originally published: London: Allen Lane/Penguin Books, 2014.

Forget the jokes that have been doing the email rounds at work; Here is a collection of new Chav funnies. When do Chavs shoplift the most? When they're awake. Why did the Chav cross the road? To happy slap the chicken. What is a Chav's favourite computer game? Electronic tag. How do you get five Chavs into a Vauxhall Nova? Take one out.

Chav is an attitude, a way of life, a tribal thing and those in it have chosen to be there. Now, with this user's guide, you can check out the new cultural phenomenon that is sweeping Britain!