Data was collected by questionnaire, in-depth interviews, intercept surveys, participant observation, and case study surveys. The results of the different analyses have allowed for a greater understanding of the importance and effectiveness of tourism development on the local agricultural structure. The consequence of this research will be to assist those who are concerned with the socioeconomic development of the agriculture and tourism sectors of the Martiniquan economy and of elsewhere in the Caribbean.

Shifting global consumption patterns, tastes and attitudes towards food, leisure, travel and place have opened new opportunities for rural producers in the form of agritourism, ecotourism, wine, food and rural tourism and specialized niche market agricultural production for tourism. Agriculture is one of the oldest and most basic parts of the global economy, while tourism is one of the newest and most rapidly spreading. In the face of current problems of climate change, rising food prices, poverty and a global financial crisis, linkages between agriculture and tourism may provide the basis for new solutions in many countries. A number of challenges, nevertheless, confront the realization of synergies between tourism and agriculture. Tourism and Agriculture examines regional specific cases at the interface between tourism and agriculture, looking at the impacts of rural restructuring, and new geographies of consumption and production. To meet the need for a more comprehensive appreciation of the relationships and interactions between the tourism and agricultural economic sectors, this book consider the factors that influence the nature of these relationships; and explore avenues for facilitating synergistic relationships between tourism and agriculture. These relationships are examined in thirteen chapters through case studies from eastern and western Europe, Japan and the United States and from the developing countries of the Pacific, the Caribbean and Ghana and Mexico. Themes of diversification, economic development, and emerging new forms of production and consumption, are integrated throughout the entire book. This essential volume, built on original research, generates new insights into the relationships between tourism and agriculture and future economic rural development. Edited by leading researchers and academics in the field, this book will be of value to students, researchers and academics interested in tourism, agriculture and rural development.

This book discusses the complexity of understanding how tourism impacts the world and how the world impacts tourism – from the global scale to the local and individual scale.

This multidisciplinary collection is unique both in its conceptual and empirical breadth.

While the Yucatán Peninsula of Mexico may conjure up images of vacation getaways and cocktails by the sea, these easy stereotypes hide a story filled with sweat and toil. The story of sugarcane and rum production in the Caribbean has been told many times. But few know the bittersweet story of sugar and rum in the jungles of the Yucatán Peninsula during the nineteenth century. This is much more than a history of coveted commodities. The unique story that unfolds in John R. Gust and Jennifer P. Mathews’s new history Sugarcane and Rum is told through the lens of Maya laborers who worked under brutal conditions on small haciendas to harvest sugarcane and produce rum. Gust and Mathews weave together ethnographic interviews and historical archives with archaeological evidence to bring the daily lives of Maya workers into focus. They lived in a cycle of debt, forced to buy all of their supplies from the company store and take loans from the hacienda owners. And yet they had a certain autonomy because the owners were so dependent on their labor at harvest time. We also see how the rise of cantinas and distilled alcohol in the nineteenth century affected traditional Maya culture and that the economies of Cancún and the Mérida area are predicated on the rum-influenced local social systems of the past. Sugarcane and Rum brings this bittersweet story to the present and explains how rum continues to impact the Yucatán and the people who have lived there for millennia.

In 2000 United Nations adopted the Millennium Development Goals (UN MDGs), committing the member nations to a new global partnership to reduce extreme poverty and setting out a series of specific targets with a deadline of 2015. Related to the UN MDGs, tourism is increasingly seen as a promising tool for poverty reduction, ensuring environmental sustainability and developing a global partnership for development, for example. Thus, the industry has become an important policy tool for community and regional development in many developing countries and the expectations for tourism and its social and economic outcomes have evolved to a high level. However, there are still many challenges to overcome in the relationship between tourism industry, development and poverty reduction. This book aims to discuss the promises, challenges and outcomes of tourism in development with a specific aim of drawing together research related to tourism and UN MDGs. The papers discuss what lessons can be learnt and conclusions drawn from the utilisation of tourism for development and poverty reduction. What emerges from this collection is a set of interesting results and notions which both support and challenge the connections between tourism and development and the new role of tourism in global development. This book is an extended version of a special issue published in Current Issues in Tourism.