Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them

This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.

Assesses the influence of worldwide media coverage on political decisions, and discusses how the political process adapts to new technologies

Learn to achieve the best possible images with minimal lighting equipment Author Bob Davis is a photographer whose high-profile clients include Oprah Winfrey and Eva Longoria, and whose work has appeared in Time, O Magazine, and People. Along with his invaluable professional advice, this beautiful full-color book includes a DVD featuring portions of his workshop curriculum. He covers the elements of lighting and shares his two-strobe technique that will enable you to create studio-quality lighting anywhere with only minimal equipment. High-profile photographer Bob Davis is especially known for his lighting techniques; this book shares his advice on lighting for professional photographers and serious amateurs Covers all the key elements of photographic lighting, with informative illustrations and lighting grids Details the author's pioneering two-strobe technique that reduces the amount of equipment a photographer must carry to a shoot and dramatically lowers equipment costs Features professional tips and stunning full-color images 60-Minute DVD includes video from the author's three-day lighting and photography workshop Lights, Camera, Capture: Creative Lighting Techniques for Digital Photographersoffers your professional advice worth many times the cost of the book. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

A budding filmmaker with executive function disorder figures out how to become the director of her own life in this funny, relatable middle-grade novel from Erin Dionne. Hester Greene loves making movies. With her camera in hand, she can focus, make decisions, and have the control she lacks in life, where her executive function disorder (think extreme ADHD plus anxiety) sabotages her every move.But middle school is not a movie, and if her last-ditch attempt to save her language-arts grade--and her chance to pass eighth grade, period--doesn't work, Hess could lose her friends, her year, even her camera. It will take more than a cool training montage to get her life together, but by thinking outside the frame, she just might craft a whole new ending.Written partially in script form, with STOP/PAUSE/PLAY/REWIND moments throughout, this laugh-out-loud story will speak to any budding filmmaker, or unintentional troublemaker, in every act of their lives.

"Look behind-the-scenes! This inside glimpse at movies and television features meetings with the production people, activities, quizzes and more"--Cf. Our choice, 1998-1999.

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.