This book examines how different stages of adult life affect participation in lifestyle sports and in the construction of identity. Drawing on multi-disciplinary perspectives, it explores how gender, sexuality, ethnicity, and location, in conjunction with age and stage in career, affect lifestyle sport practices and meanings. Tracing engagement with lifestyle sport across the lifecourse, from young adult to older age, the book examines the concepts of authenticity and identity in subcultural and alternative sports, exploring how individuals develop lifestyle sport identities, maintain authentic identities, and how they manage those identities as older adults. It presents a range of fascinating, cutting-edge case studies from around the world, covering sports as diverse as climbing, surfing, mountain biking, skateboarding and roller derby, and considers key contemporary issues such as professionalisation, sports labor, and digital technology. It also highlights political tensions and shifts that shape the identities of lifestyle sport communities. This is essential reading for anybody with a serious interest in alternative or lifestyle sports, the relationships between sport and wider society, or the development of subcultures and cultural identity.

Drawing on a series of in-depth, empirical case-studies, this book offers a re-evaluation of theoretical frameworks with which lifestyle sports have been understood, and focuses on aspects of their cultural politics that have received little attention, particularly the racialization of lifestyle sporting spaces. Casting new light on the significance of sport and sporting subcultures within contemporary society, this book is essential reading for students or researcher working in the sociology of sport, leisure studies or cultural studies.

The past decade has seen a tremendous growth in the popularity of activities like skateboarding and snowboarding; sports that have been labelled as 'extreme' or 'lifestyle' and which embody 'alternative' sporting values such as anti-competitiveness, anti-regulation, high risk and personal freedom. The popularity of these activities goes beyond the teenage male youth that the media typify as their main consumers. This book examines the popularity, significance and meaning of lifestyle sport, exploring the sociological significance of these activities, particularly as related to their consumption, and the expression of politics of identity and difference. Including much unique ethnographic research work with skaters, surfers, windsurfers, climbers, adventure racers, and ultimate frisbee players., the central themes explored in The Cultural Politics of Lifestyle Sports include: How might we describe lifestyle sports? What influence do commercial forces have on lifestyle sports? Do lifestyle sports challenge the hegemonic masculinities inherent in a traditional sport environment? This book is a compelling exploration of sport as a way of life, and is a vital resource for any lecturer or student interested in Sociology and Cultural Studies in a Sports context.

Since their emergence in the 1960s, lifestyle sports (also referred to as action sport, extreme sports, adventure sports) have experienced unprecedented growth both in terms of participation and in their increased visibility across public and private space. book seeks to explore the changing representation and consumption of lifestyle sport in the twenty-first century. The essays, which cover a range of sports, and geographical contexts (including Brazil, Europe, North America and Australasia) focus on three themes. First, essays scrutinise aspects of the commercialisation process and impact of the media, reviewing and reconsidering theoretical frameworks to understand these processes. The scholars here emphasise the need to move beyond simplistic understandings of commercialisation as co-option and resistance, to capture the complexity and messiness of the process, and of the relationships between the cultural industries, participants and consumers. The second theme examines gender identity and representations, exploring the potential of lifestyle sport to be a politically transformative space in relation to gender, sexuality and ‘race’. The last theme explores new theoretical directions in research on lifestyle sport, including insights from philosophy, sociology and cultural geography. The themes the monograph addresses are wide reaching, and centrally concerned with the changing meaning of sport and sporting identity in the twenty-first century. This book was previously published as a Special Issue of Sport in Society.

Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets. Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies. .

This book examines how different stages of adult life affect participation in lifestyle sports and in the construction of identity. Drawing on multi-disciplinary perspectives, it explores how gender, sexuality, ethnicity, and location, in conjunction with age and stage in career, affect lifestyle sport practices and meanings. Tracing engagement with lifestyle sport across the lifecourse, from young adult to older age, the book examines the concepts of authenticity and identity in subcultural and alternative sports, exploring how individuals develop lifestyle sport identities, maintain authentic identities, and how they manage those identities as older adults. It presents a range of fascinating, cutting-edge case studies from around the world, covering sports as diverse as climbing, surfing, mountain biking, skateboarding and roller derby, and considers key contemporary issues such as professionalisation, sports labor, and digital technology. It also highlights political tensions and shifts that shape the identities of lifestyle sport communities. This is essential reading for anybody with a serious interest in alternative or lifestyle sports, the relationships between sport and wider society, or the development of subcultures and cultural identity.

"The world of sport offers a deep - and often-overlooked - source for the study of deviance and its development. Deviance and Social Control in Sport challenges preconceived understandings regarding the relationship of deviance and sport and offers a conceptual framework for future work in a variety of sociological subfields." "Drawing on their research in criminology and deviance in the discipline of sociology, Michael Atkinson and Kevin Young provide a textured understanding of sport-related deviance through the application of various approaches to deviance in a sport context. Using extended case studies, the authors examine the subject of deviance through examples that are popular, understudied, or emerging." "The text explains how forms of wanted and unwanted rule violation are produced by and mediated through social contexts in and around sport. By considering networks of social relationships and how they produce, define, and police rule violation and rule violators, Deviance and Social Control in Sport offers a nuanced and integrated explanation of sport deviance that accounts for the behaviors and practices of both individuals and teams."--BOOK JACKET.