A guide to graphic design.

The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334 different typefaces, and 700 black-and-white illustrations, this eye-popping reference reveals the expansive contribution America has made to the world of type design.

Explains what type is, demonstrates how to select it, and examines its use in printed communication.

The product of a lifetime immersed in the literary, performing arts, and entertainment worlds, Robert Gottlieb's Lives and Letters spotlights the work, careers, intimate lives, and lasting achievements of a vast array of celebrated writers and performers in film, theater, and dance, and some of the more curious iconic public figures of our times. From the world of literature, Charles Dickens, James Thurber, Judith Krantz, John Steinbeck, and Rudyard Kipling; the controversies surrounding Bruno Bettelheim and Elia Kazan; and Marjorie Kinnan Rawlings and her editor, Maxwell Perkins. From dance and theater, Isadora Duncan and Margot Fonteyn, Serge Diaghilev and George Balanchine, Sarah Bernhardt and Eleonora Duse. In Hollywood, Bing Crosby and Judy Garland, Douglas Fairbanks and Lillian Gish, Tallulah Bankhead and Katharine Hepburn, Mae West and Anna May Wong. In New York, Diana Vreeland, the Trumps, and Gottlieb's own take on the contretemps that followed his replacing William Shawn at The New Yorker. And so much more . . .

"With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, stunning type design. Using more than 1,500 images from the 18th century up to the present day, the author describes type as a unique language that follows its own rules for communication and that requires great sensitivity for the reader's needs. Like its companion volume The Elements of Graphic Design, the book can be used as a first exposure primer for students and as a reader for professionals. Section one covers basic information about type design, while the remaining sections, What Readers Want, Creativity, and Typography Timeline, provide in-depth information about more advanced topics. Chapters include the elements of typography; the differences between type applications; how typography creates identity; what readers look for and respond to; step-by-step guides to developing distinctive type treatments; how to generate type ideas; and the historical development of typographic rules and letter forms. Written by a practitioner who regularly collaborates with today's leading type designers around the globe, this book offers insights into typography that normally require years of professional practice. Designed in an innovative two-color layout, the book provides a fun and systematic learning experience on multiple levels." --Allworth.