Life in the Market Ecosystem, the second book inthe Nature of Liberty trilogy, confronts evolutionary psychology head on. It describes the evolutionary psychologists’ theory of gene-culture co-evolution, which states that although customs and culture are not predetermined by anyone’s genetic makeup, one’s practice of a custom can influence the likelihood of that person having children and grandchildren. Therefore, according to the theory, customs count as evolutionary adaptations. Extending that theory further, as entire systems of political economy—capitalism, socialism, and hunter-gatherer subsistence—consist of multiple customs and institutions, it follows that an entire political-economic system can likewise be classified as an evolutionary adaptation. Considering that liberal-republican capitalism has, insofar as the system has been implemented, done more to reduce the mortality rate and secure human fertility than other models of societal structure, it stands to reason that liberal-republican capitalism is itself a beneficent evolutionary adaptation. Moreover, as essential tenets of Rand’s Objectivism—individualism, observation-based rationality, and peaceable self-interest—have been integral to the development of the capitalist ecosystem, important aspects of the Objectivism are worthwhile adaptations as well. This book shall uphold that position, as well as combat critiques by evolutionary psychologists and environmentalists who denounce capitalism as self-destructive. Instead, capitalism is the most sustainable and fairest political model. This book argues that of all the philosophies, Objectivism is the one that is most fit for humanity.

With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty via the full spectrum of digital media.

In recent years, scientists have begun to focus on the idea that healthy, functioning ecosystems provide essential services to human populations, ranging from water purification to food and medicine to climate regulation. Lacking a healthy environment, these services would have to be provided through mechanical means, at a tremendous economic and social cost. Nature and the Marketplace examines the controversial proposition that markets should be designed to capture the value of those services. Written by an economist with a background in business, it evaluates the real prospects for various of nature's marketable services to “turn profits” at levels that exceed the profits expected from alternative, ecologically destructive, business activities. The author: describes the infrastructure that natural systems provide, how we depend on it, and how we are affecting it explains the market mechanism and how it can lead to more efficient resource use looks at key economic activities -- such as ecotourism, bioprospecting, and carbon sequestration -- where market forces can provide incentives for conservation examines policy options other than the market, such as pollution credits and mitigation banking considers the issue of sustainability and equity between generations Nature and the Marketplace presents an accessible introduction to the concept of ecosystem services and the economics of the environment. It offers a clear assessment of how market approaches can be used to protect the environment, and illustrates that with a number of cases in which the value of ecosystems has actually been captured by markets. The book offers a straightforward business economic analysis of conservation issues, eschewing romantic notions about ecosystem preservation in favor of real-world economic solutions. It will be an eye-opening work for professionals, students, and scholars in conservation biology, ecology, environmental economics, environmental policy, and related fields.

How to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape. The basis of competition is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Winning the Right Game introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense. To succeed in this world, you need to change your perspective on competition, growth, and leadership. In this book, strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases. How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by giants Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul? How did a shift to an alignment mindset enable Microsoft's cloud-based revival? Each was rooted in a new approach to competitors, partners, and timing that you can apply to your own organization. For today's leaders the difference between success and failure is no longer simply winning, but rather being sure that you are winning the right game.

Rapid economic development has been a boon to human well-being. It has lifted millions out of poverty, raised standards of living, and increased life expectancies. But economic development comes at a significant cost to natural capital—the fertile soils, forests, coastal marshes, farmland—that support all life on earth, including our own. The dilemma of our times is to figure out how to improve the human condition without destroying nature’s. If ecosystems collapse, so eventually will human civilization. One answer is inclusive green growth—the efficient use of natural resources. Inclusive green growth minimizes pollution and strengthens communities against natural disasters while reducing poverty through improved access to health, education, and services. Its genius lies in working with nature rather than against it. Green Growth That Works is the first practical guide to bring together pragmatic finance and policy tools that can make investment in natural capital both attractive and commonplace. The authors present six mechanisms that demonstrate a range of approaches used around the globe to conserve and restore earth’s myriad ecosystems, including: Government subsidies Regulatory-driven mitigation Voluntary conservation Water funds Market-based transactions Bilateral and multilateral payments Through a series of real-world case studies, the book addresses questions such as: How can we channel economic incentives to make conservation and restoration desirable? What approaches have worked best? How can governments, businesses, NGOs, and individuals work together successfully? Pioneered by leading scholars from the Natural Capital Project, this valuable compendium of proven techniques can guide agencies and organizations eager to make green growth work anywhere in the world.

The Freedom of Peaceful Action is the first installment of the trilogy The Nature of Liberty, which makes an ethical philosophic case for individual liberty and the free market against calls for greater government regulation and control. The trilogy makes a purely secular and nonreligious ethical case for the individual’s rights to life, liberty, private property, and the pursuit of happiness as championed by the U.S. Founding Fathers. Inspired by such philosophic defenders of free enterprise as John Locke, Herbert Spencer, and Ayn Rand, The Nature of Liberty shows that such individual rights are not imaginary or simply assertions, but are institutions of great practical value, making prosperity and happiness possible to the degree that society recognizes them. The trilogy demonstrates the beneficence of the individual-rights approach by citing important findings in the emerging science of evolutionary psychology. Although the conclusions of evolutionary psychology have been long considered to be at odds with the philosophies of individual liberty and free markets, The Nature of Liberty presents a reconciliation that reveals their ultimate compatibility, as various important findings of evolutionary psychology, being logically applied, confirm much of what philosophic defenders of liberty have been saying for centuries. Moreover, proceeding from the viewpoint of Rand, this work argues that the structure of society most conducive to practical human well-being is commensurately the most moral and humane approach as well. The trilogy’s first installment, The Freedom of Peaceful Action, focuses on the secular, philosophic foundation for a society based on individual rights. Starting from a defense of the efficacy of observational reason against criticisms from Immanuel Kant and Karl Popper, it demonstrates how a philosophic position of individual liberty and free markets is the logical result of the consistent application of human reason to observing human nature. This installment demonstrates that any political system that wishes for its citizens to thrive must take human nature into account, and that an accounting of human nature reveals that a system of maximum liberty and property protection is the one must conducive to peace and human well-being.

This book traces the interacting histories of the disciplines of ecology and economics, from their common origin in the ancient Greek concept of oikonomia, through their distinct encounters with energy physics, to the current obstruction of neoliberal economics to responses to the ecological and climate crisis of the so-called Anthropocene. Reconstructing their constitution as separate sciences in the era of fossil-fuelled industrial capitalism, the book offers an explanation of how the ecological sciences have moved from a position of critical collision with mainstream economics in the 1970s, to one of collusion with the project of permanent growth, in and through the thermal crisis of the biosphere.