With tightened library budgets the norm, librarians run the risk of cutting back so much that they isolate themselves from their patrons and their communities. This doesn't have to happen. The outreach methods detailed in this book range from simple actions to detailed processes. Each of the 26 chapters provides helpful information for both those new to library outreach and those with years of experience.

Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.

Youth Services and Public Libraries offers strategies to match the information needs and wants of children and young adults in public libraries and translates these into knowledge for providing relevant services. The latest trends in service provision are covered within the context of appropriate management, programming and marketing of services. The book is grounded in the principles of public library services to children and young adults everywhere. - Links practical application of library programming to theoretical foundations of service - Illustrates concepts with reference to the developmental needs of children and young adults - Describes how to implement library policies which recommend, design, direct, supervise and evaluate active youth services programs

Increase patronage with effective outreach strategies!From the Introduction, by Wendi Arant and Pixie Anne Mosley: “Outreach is a concept that is gaining more and more significance for libraries, particularly with the recent developments in information technology. Dictionaries define it as 'the act of extending services, benefits, etc. to a wider section of the population.’This definition also implies a mission to communicate a particular message to an audience in order to gain their support. Its meaning for libraries is profound, having consequences for fund raising, public service, and public relations.”Library Outreach, Partnerships, and Distance Education: Reference Librarians at the Gateway focuses on extending community outreach in libraries toward a broader public by expanding services that are based on recent advances in information technology. This crucial volume with help you will explore many of the issues that are currently affecting libraries, including: the growth of technology and its effect on libraries and library users emerging literacy issues (computer literacy, non-English-speaking populations) providing effective services to at-risk populations diversity and multiculturalism and how they are changing the ways that libraries are used targeting and reaching specific user groups distance education--bringing the mountain to MohammedIf the public perception of libraries is ever to move beyond that of “musty old book warehouses,” librarians must take a more active role in the development of new services and in heightening awareness of their existing services and collections. Library Outreach, Partnerships, and Distance Education presents ideas and strategies that are now being implemented around the United States to do just that. This book should be a part of every library's plans for the future!

Libraries can define their service goals to better serve and empower teen girls. This book shows how you can make a difference in your community by establishing partnerships with organizations, offering developmentally appropriate programming, and providing timely reader's advisory services tailored to this population. A short history of girl power, collection development guidelines, library programming ideas, and issues regarding girls and technology, volunteering, collaboration, and outreach are provided. An introduction, epilogue, bibliography, and index complete the book. Make a difference in your community: improve your library services to teen girls! This book describes how libraries can define their service goals to better serve—and even empower—young women. Author O'Dell describes how to establish partnerships with organizations, offer developmentally appropriate programming, and provide timely reader's advisory services. Everything you need to know is presented here: a short history of girl power, collection development guidelines, library programming ideas, and issues regarding girls and technology, volunteering, collaboration, and outreach. An introduction, epilogue, bibliography, and index complete the book.

"This book shows how partnerships can be cultivated through projects, programming, funding, and extending the library's presence through unique avenues, offering librarians a better understanding of what might be possible for their situational requirements and limitations"--Provided by publisher.

Teen advisory groups (TAGs) may flourish in many libraries today, but many others are newly initiating them or hoping to revitalize ones that are floundering. But even successful groups need tips and best practices to make their TAGs even better. This updated and revised second edition remains the go-to guide for planning, running, and evaluating TAGs in both school and public libraries. Its wealth of positive advice and information leads TAG teens and their peers to meaningful experiences that encourage reading, library use, and library support—into adulthood. In this indispensable guide, Diane P. Tuccillo carefully explains and explores the current, wide landscape of TAGs, covering funding to bylaws; getting a new group on its feet to rejuvenating an old one; planning traditional TAG projects to creating unique roles; and community involvement to voting on adult library boards. Vivid profiles of successful teen groups, organized into public and school library sections, tell each group’s story along with pertinent teen feedback. Sample documents covering mission statements, applications, parent permission forms, publicity flyers, and teen book review ideas, as well as evaluation advice, can be borrowed or adapted. A helpful bibliography and webliography is included. Library directors, school administrators, library educators, and librarians who work directly with teens in school and public libraries will be unable to resist such compelling testaments to the value of TAGs.