Library Public Relations, Promotions, and Communications
Title | Library Public Relations, Promotions, and Communications PDF eBook |
Author | Lisa A. Wolfe |
Publisher | |
Pages | 232 |
Release | 1997 |
Genre | Business & Economics |
ISBN |
This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.
Public Relations for School Library Media Centers
Title | Public Relations for School Library Media Centers PDF eBook |
Author | Mildred Laughlin |
Publisher | Englewood, Colo. : Libraries Unlimited |
Pages | 160 |
Release | 1990 |
Genre | Language Arts & Disciplines |
ISBN |
Marketing and Public Relations for Libraries
Title | Marketing and Public Relations for Libraries PDF eBook |
Author | Cosette N. Kies |
Publisher | Scarecrow Press |
Pages | 220 |
Release | 2003 |
Genre | Business & Economics |
ISBN | 9780810846562 |
Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Public Relations for School Library Media Programs
Title | Public Relations for School Library Media Programs PDF eBook |
Author | Helen F. Flowers |
Publisher | |
Pages | 184 |
Release | 1998 |
Genre | Business & Economics |
ISBN |
Offers 500 different strategies that can be used to increase public relations for a school media program and get parents, students, and other community members involved in library projects.
Public Relations for Public Libraries
Title | Public Relations for Public Libraries PDF eBook |
Author | Betty Pratt Rice |
Publisher | New York : Wilson |
Pages | 152 |
Release | 1972 |
Genre | Language Arts & Disciplines |
ISBN | 9780824204761 |
Public relations is a way of life; Examininh the image; Retain, recruit, regain; Meeting patrons'needs; Communicating with patrons through mass media; Developing added channels of communication; Attracting patrons through special events and programs; Displays and exhibits as a public relations tool; Structuring and winning bond and budget issues; Friends of the library: keeping an asset from becoming a liability.
Marketing and Public Relations Activities in ARL Libraries
Title | Marketing and Public Relations Activities in ARL Libraries PDF eBook |
Author | |
Publisher | Association of Research Libr |
Pages | 126 |
Release | 1999 |
Genre | Academic libraries |
ISBN |
Part-time Public Relations with Full-time Results
Title | Part-time Public Relations with Full-time Results PDF eBook |
Author | Rashelle S. Karp |
Publisher | |
Pages | 68 |
Release | 1995 |
Genre | Business & Economics |
ISBN |
Step-by-step guidelines for maintaining positive communication with patrons.