Levi Strauss & Co.

Levi Strauss & Co.
Title Levi Strauss & Co. PDF eBook
Author Lynn Downey
Publisher Arcadia Publishing
Pages 34
Release 2009-04
Genre Business & Economics
ISBN 9780738569345

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Levi Strauss

Levi Strauss
Title Levi Strauss PDF eBook
Author Lynn Downey
Publisher
Pages 0
Release 2016
Genre Businessmen
ISBN 9781625342294

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Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment. As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion. But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated "facts" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation.

Who Was Levi Strauss?

Who Was Levi Strauss?
Title Who Was Levi Strauss? PDF eBook
Author Ellen Labrecque
Publisher Penguin
Pages 114
Release 2021-03-09
Genre Juvenile Nonfiction
ISBN 0593225074

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How did an immigrant who sold sewing supplies in New York City reinvent himself in the American West by creating the most iconic pair of pants in the world? Find out in this addition to the Who HQ library! As a young working-class German immigrant, Levi Strauss left his family's dry goods business in New York City to journey out west for the California Gold Rush. Only Levi wasn't looking for gold -- he wanted to provide the miners with sturdy clothes to wear while they worked in the dusty river beds. His solution? Blue jeans -- pants made of strong denim fabric -- which have become one of the most beloved and fashionable clothing items in the world. Who Was Levi Strauss? follows the remarkable journey of this American businessman, and takes a look at how one man and a pair of pants changed fashion and the world forever.

Co-Illusion

Co-Illusion
Title Co-Illusion PDF eBook
Author David Levi Strauss
Publisher MIT Press
Pages 181
Release 2020-03-31
Genre Art
ISBN 0262043548

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Reports from America's political crisis, exposing a new “iconopolitics,” in which words and images lose their connection to reality. The political crisis that sneaked up on America—the rise of Trump and Trumpism—has revealed the rot at the core of American exceptionalism. Recent changes in the way words and images are produced and received have made the current surreality possible; communication through social media, by design, maximizes attention and minimizes scrutiny. In Co-Illusion, the noted writer on art, photography, and politics David Levi Strauss bears witness to the new “iconopolitics” in which words and images lose their connection to reality. The collusion that fueled Trump's rise was the secret agreement of voters and media consumers—their “co-illusion”—to set aside the social contract. Strauss offers dispatches from the epicenter of our constitutional earthquake, writing first from the 2016 Democratic and Republican conventions and then from the campaign. After the election, he switches gears, writing in the voices of the regime and of those complicit in its actions—from the thoughts of the President himself (“I am not a mistake. I am not a fluke, or a bug in the system. I am the System”) to the reflections of a nameless billionaire tech CEO whose initials may or may not be M. Z. Finally, Strauss shows us how we might repair the damage to the public imaginary after Trump exits the scene. Photographs by celebrated documentary photographers Susan Meiselas and Peter van Agtmael accompany the texts.

Levi Strauss Gets a Bright Idea

Levi Strauss Gets a Bright Idea
Title Levi Strauss Gets a Bright Idea PDF eBook
Author Tony Johnston
Publisher Houghton Mifflin Harcourt
Pages 37
Release 2011
Genre Juvenile Fiction
ISBN 0152061452

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Retells, in tall-tale fashion, how Levi Strauss went to California during the Gold Rush, saw the need for a sturdier kind of trouser, and invented jeans.

501

501
Title 501 PDF eBook
Author Lynn Downey
Publisher Gingko PressInc
Pages 318
Release 1995
Genre Design
ISBN 9780961746018

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Levi's jeans are the consummate American icon. For nearly 150 years, Levi's "RM" jeans have been woven into the very fabric of American history and culture. America's love affair with jeans is movingly documented, and the wonderfully original Levi's advertising campaigns brilliantly reproduced. From the gold fields of California to the oil fields of Oklahoma, from wheat fields of Kansas to cattle drives in Texas -- from Woodstock to Haight Ashbury to Rodeo Drive -- Levi's "RM" jeans is the way to go. Forward: R. Martin, Metropolitan Museum of Art.

Levi's

Levi's
Title Levi's PDF eBook
Author Ed Cray
Publisher
Pages 314
Release 1978
Genre Design
ISBN

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Traces the history and development of the Levi Strauss Company from a small family-owned business to a publicallyowned international corporation.