Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students' understanding of the content and boost the skills required to tackle the NEA with confidence. This Student Textbook is: > Comprehensive - gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters. > Accessible, reliable and trusted - structured to match the specification and provide the information required to build knowledge, understanding and skills. > Designed to support you - boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge. > Your go-to guide - expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.

Set your students on track to achieve the best grade possible with My Revision Notes: OCR Level 1 / Level 2 Cambridge Nationals in Enterprise & Marketing (J837). Our clear and concise approach to revision will help students learn, practise and apply their skills and understanding. Coverage of key content is combined with practical study tips and effective revision strategies to create a guide that can be relied on to build both knowledge and confidence. br” Consolidate knowledge with clear, concise and relevant content coverage, based on what examiners are looking for.br” Extend understanding with our regular 'Now Test Yourself', tasks and answers provided online for students to access.br” Improve technique through our increased exam support, including exam-style practice questions, expert exam tips and examples of typical mistakes to avoid.br” Identify key connections between topics and subjects with our 'Making Links' focus and further ideas for follow-up and revision activities.br” Plan and manage a successful revision programme with our topic-by-topic planner, new skills checklist and exam breakdown features, user-friendly definitions and glossary.

Reinforce classroom learning and strengthen your students' understanding of the content with this student book written for the Cambridge National Level 1/2 in Enterprise and Marketing. Covering all three units, this essential student book will help to build students' knowledge and develop the skills required for success in Enterprise and Marketing. - This reliable and accessible textbook is structured to match the specification and provide your students with all the information they need, giving them the opportunity to build skills through appropriate activities. - Builds students' skillsets with clearly-focused content to aid progression and questions to assess understanding. - Prepares your students for both the internal and external assessment with opportunities to test and consolidate understanding.

Culture manifests itself in everything human, including the ordinary business of everyday life. Culture and art have their own value, but economic values are also constrained. Art sponsorships and subsidies suggest a value that exceeds market price. So what is the real value of culture? Unlike the usual focus on formal problems, which has 'de-cultured' and 'de-moralized' the practice of economics, this book brings together economists, philosophers, historians, political scientists and artists to try to sort out the value of culture. This is a book not only for economists and social scientists, but also for anybody actively involved in the world of the arts and culture.

Exam Board: OCR Level: GCSE Subject: Business First Teaching: September 2017 First Exam: June 2019 An OCR endorsed textbook Build strong knowledge and skills with this market-leading Student Book from OCR's Publishing Partner for GCSE Business; fully updated by subject experts for the 2017 specification, it provides comprehensive content coverage, engaging case studies and assessment activities. - Develops understanding of business concepts and theories through clear explanations, illustrated by diagrams and cartoons that help all learners access the content - Cements and extends subject knowledge with case studies that encourage students to think commercially about contemporary issues and contexts - Enables students to apply their learning and strengthen their investigative, analytical and evaluation skills as they progress through a range of activities - Prepares students for assessment with a variety of practice questions and handy tips for successfully answering different question types - Supports revision by summarising the learning outcomes, key terms and facts for each unit

Develop the vital skills students need to achieve the best results possible in their Enterprise and Marketing exam, with this expert-written exam practice workbook. - Actively develops the ability to retrieve information with a range of recall activities for every topic area - Reinforces understanding and boosts confidence with both short-answer and extended-response exam-style practice questions, and activities that help break down the question, plan and review the answer - Encourages independent learning and can be used in class or at home, throughout the course or for last-minute revision - Is accessible and engaging for learners at all levels of ability and confidence