While corruption is most noticeable in government agencies and among business entities, it also occurs in religious organizations, nonprofit groups, sports teams, and individual families. Because corrupt behavior is not restricted to illegal activities alone, it can impact the fair and efficient operation of society whenever rules are broken, boundaries are trespassed, and standards are lowered. Although it is unlikely that any society will ever be successful in totally preventing corruption, there are steps that can be taken to control its impact and restrict its spreadand more checkpoints, additional guards, and increased openness are not among them.

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still a pig." Distilling her twenty-five years of experience and wisdom into eight concise rules, Clarke counsels that politicians and executives need to tell the truth early, often, and in plain language. Clarke's experience is incomparable: She was the Pentagon's communications chief during the early years of George W. Bush's presidency and, prior to that, a high-ranking adviser to the first President Bush and to Senator John McCain. She illustrates her lessons with riveting behind-the-scenes accounts of some of our country's crucial moments over the last two decades -- for instance, as Assistant Secretary of Defense for Public Affairs under Defense Secretary Donald Rumsfeld, she was at the Pentagon on September 11, 2001, and she recounts her experience that day as Rumsfeld's office strove to inform, instruct, and reassure the public. Clarke shows that a policy of transparency not only protects you, but that you even stand to gain from it -- because once you figure out that you can't put lipstick on a pig, you've actually learned something far more powerful: not to create a pig in the first place. Her lessons for getting your message out include: Tell your own story -- especially if it's bad news -- on your own terms, before someone else tells it on theirs. It will allow you to survive controversy and will also enhance your reputation. It's about one thing. Be ready and able to explain yourself to the proverbial man on the street in a clear, simple sentence or two. Admit your mistakes, because the truth will out. Entertaining, approachable, and full of crucial insight and practical guidance, Lipstick on a Pig will be indispensable for business leaders, public figures, and anyone working in media relations. With humor and savvy, Clarke's vision offers truly new opportunities for communications in the Information Age.

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Welcome to Middle Age! Please check your functioning internal thermostat and razor-sharp memory at the door and pour yourself a nice, stiff drink... Jenna McCarthy might be forty-something, but she doesn’t feel forty-something. She certainly doesn’t look forty-something. (Actually she does, but she’s in denial so maybe don’t mention it?) And between complaining about how tired she is, trying to remember what she came in here for and wondering whether she drinks too much, she does not have time for a crisis. She has, however, had time to crack the mysterious midlife code. She’s figured out how to tame her muffin top, keep the spark in her marriage and probably not die a fiery hoarder’s death. She’s learned the trick to looking ten years younger and the secret to feeling ten times happier (and it only cost $14.99 plus shipping and handling). And she’s discovered the one thing she will need to do for the rest of ever if she’s going to continue to refuse to “dress her age.” Tackling everything from cosmetic surgery and financial panic to skinny jeans and the meaning of life, I’ve Still Got It... is a middle age manifesto filled with hilarious misadventures, humiliating confessions and occasional (hot) flashes of genius.

Johannes Andersen was retired, until he was asked to assist the First Marine Division ready for war, mainly the First Force Recon Battalion change from leg to a mechanized organization. He provided the Division Commander notes and ideas, he became known within the Corps. Then Johannes became known to the president of the United States, and by a comedy of events, he became the secretary of defense. He has to prepare to go to war with a philosophy of war that does not meet todays need in fixing what you break.

"Bibliography found online at tonyrobbins.com/masterthegame"--Page [643].