The early eras of radio storytelling have entered and continue to enter the public domain in large quantities, offering unprecedented access to the Golden Age of Radio. Author and Professor John Pavlik mines the best this age of radio has to offer in Masterful Stories, an examination of the masterpieces of audio storytelling. This book provides a chronological history of the best of the best from radio’s Golden Age, outlining a core set of principles and techniques that made these radio plays enduring examples of storytelling. It suggests that, by using these techniques, stories can engage audiences emotionally and intellectually. Grounded in a historical and theoretical understanding of radio drama, this volume illuminates the foundational works that proceeded popular modern shows such as Radiolab, The Moth, and Serial. Masterful Stories will be a powerful resource in both media history courses and courses teaching audio storytelling for modern radio and other audio formats, such as podcasting. It will appeal to audio fans looking to learn about and understand the early days of radio drama.

Biography of the classic radio show, Let's Pretend, written by one of its cast members.

Let's Pretend actually went under a different title and slight variations of formats before settling down to the now-familiar children's program heard today through surviving recordings. On October 27, 1928, a Saturday morning children's program offering whimsical tales of fantasy and fairy tales premiered under the title of Aunt Jymmie and Her Tots in Tottyville. Very little is known about this program except for the format. The hostess of the series (Aunt Jymmie) would introduce each week's drama to the juvenile audience, which would be enacted by a cast of young children known as "the tots." The young "tots" would then travel to Tottyville, a make-believe world of king and queens, princesses, witches and magic spells. This series lasted for eighteen broadcasts from October 27, 1928 to February 23, 1929, originating from the WABC studio in New York City, the flagship station for CBS. Aunt Jymmie was replaced by a second children's radio program known as The Children's Club Hour with Howard Merrill. Merrill functioned as both the host and the scriptwriter. Later, during the 1940s, Merrill would write scripts for The Gay Nineties Revue, Secret Missions, and detective series such as Sherlock Holmes, Leonidas Witherall and the Abbott Mysteries. Just as the title suggests, The Children's Club Hour also featured fairy tales enacted by juvenile cast members, but why the word "hour"; is in the program's title is not all too clear - the program was only on the air for a thirty-minute time slot. After seventeen broadcasts of The Children's Club Hour, the time slot was handed over to Estelle Levy and Patricia Ryan who created a third Saturday morning children's program, this one titled The Adventures of Helen and Mary. Third time was the charm. The Adventures of Helen and Mary has been documented in encyclopedias such as John Dunning's On the Air as the forerunner of Let's Pretend, and this statement is correct but it should be known that Aunt Jymmie and the Children's Club Hour programs were not previous incarnations of Let's Pretend. The producers, directors, cast and staff of those two previous were totally different programs. The only similarity was the fact that they both offered renditions of fairy tales for young radio listeners. The Children's Club Hour began on March 2, 1929. The exact date of the final broadcast of The Children's Club Hour is June 22, 1929. The first broadcast of The Adventures of Helen and Mary was June 29, 1929. The Adventures of Helen and Mary was very successful and was heard for a total of 229 broadcasts. Interesting trivia: For a very brief time during December 1930 and January 1931, the name of the program changed from The Adventures of Helen and Mary to Land O' Make Believe. There is no evidence explaining why the program changed its title for the few brief weeks and back again and it's not clear how many broadcasts went by the name Land O' Make Believe. After 229 broadcasts, Nila Mack, who by then was heavily involved with the program, took over the reins and changed the title from The Adventures of Helen and Mary to Let's Pretend. (Anyone slightly confused can recall the example of how Counterspy and David Harding, Counterspy are the same program, it's just that the title changed over the years.) "The best book about radio I've read since Mary Jane Higby's Tune in Tomorrow. You have made the whole golden age of radio come alive." - Ron Lackmann, author

For 24 years Let's Pretend was the most widely heard children's radio program. The author, a member of the cast from 1936 until the show ended in 1954, provides an insider's view of how the show was done and the personalities behind it. The careers of many of the child actors and the adults who worked with them, the process of live radio, and the behind-the-scenes activities of the network and sponsors are all covered. Also recalled are the golden days of radio when shows such as Let's Pretend were in their heyday.

Radio was THE ENTERTAINMENT in the 1930s, 1940s....even the 50s, until TV came in. This book lists many famous radio programs, and lists the cast members, and others who contributed to this form of entertainment. Many radio stars went on to TV fame....Red Skelton, Bing Crosby, Bob Hope, etc..Photos as well as cast and program

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.

What became of radio after its Golden Age ended about 1960? Not long ago Arbitron found that almost 93 percent of Americans age 12 and older are regular radio listeners, a higher percentage than those turning to television, magazines, newspapers, or the Internet. But the sounds they hear now barely resemble those of radio's heyday when it had little competition as a mass entertainment and information source. Much has transpired in the past fifty-plus years: a proliferation of disc jockeys, narrowcasting, the FM band, satellites, automation, talk, ethnicity, media empires, Internet streaming and gadgets galore... Deregulation, payola, HD radio, pirate radio, the fall of transcontinental networks, the rise of local stations, conglomerate ownership, and radio's future landscape are examined in detail. Radio has lost a bit of influence yet it continues to inspire stunning innovations.