Requirements for professional media editing have undergone enormous technological change. Editors still edit copy. But today they do much more. Mass media editors must demonstrate skills from computerized pagination to social media monitoring, from image manipulation to Search Engine Optimization. The need for editing skills is reaching far beyond traditional journalism and into all areas of mass media, from newspapers to strategic communication. Public relations practitioners are expected to edit. Even advertising creative professionals must edit. And journalists taking on new roles as social media editors need to understand editing at the speed of digital media. This textbook aims to prepare university-level students for these expanded editing roles in an age of convergence. Thirteen authors representing many years of collective media experience examine both traditional editing roles and new editing needs. While many mass media students will not become professional editors, this textbook assumes nearly all will need competent editing knowledge to produce products of professional quality. Editing, the authors believe, remains a bedrock skill for all students who hope to be successful in the mass media. Instructors considering this book for use in a course may request an examination copy here.

The Complete Guide to Data Science with Hadoop—For Technical Professionals, Businesspeople, and Students Demand is soaring for professionals who can solve real data science problems with Hadoop and Spark. Practical Data Science with Hadoop® and Spark is your complete guide to doing just that. Drawing on immense experience with Hadoop and big data, three leading experts bring together everything you need: high-level concepts, deep-dive techniques, real-world use cases, practical applications, and hands-on tutorials. The authors introduce the essentials of data science and the modern Hadoop ecosystem, explaining how Hadoop and Spark have evolved into an effective platform for solving data science problems at scale. In addition to comprehensive application coverage, the authors also provide useful guidance on the important steps of data ingestion, data munging, and visualization. Once the groundwork is in place, the authors focus on specific applications, including machine learning, predictive modeling for sentiment analysis, clustering for document analysis, anomaly detection, and natural language processing (NLP). This guide provides a strong technical foundation for those who want to do practical data science, and also presents business-driven guidance on how to apply Hadoop and Spark to optimize ROI of data science initiatives. Learn What data science is, how it has evolved, and how to plan a data science career How data volume, variety, and velocity shape data science use cases Hadoop and its ecosystem, including HDFS, MapReduce, YARN, and Spark Data importation with Hive and Spark Data quality, preprocessing, preparation, and modeling Visualization: surfacing insights from huge data sets Machine learning: classification, regression, clustering, and anomaly detection Algorithms and Hadoop tools for predictive modeling Cluster analysis and similarity functions Large-scale anomaly detection NLP: applying data science to human language

Join Us for English is a fully updated new edition of the highly successful Join In. This five-level course for young learners provides a motivating and enjoyable way to learn English. Join Us for English has been thoroughly restructured for optimum clarity and ease of use, and includes new artwork, topics, cartoon stories and songs. The revised course ties in with Common European Framework guidelines. It includes cross-curricular content and creates opportunities for self-assessment and portfolio building. It includes new culture pages, 'Project Time' and writing activities from level 2 onwards, plus a separate Language Portfolio for each level. The writing syllabus is specially designed to develop this skill in a fun and meaningful way. In the higher levels 'Look!' sections highlight key grammar structures which are then summarised in a 'Grammar Focus' at the end of the Pupil's Books. Join Us for English makes teaching English simple and enjoyable. Children love joining in the songs and action stories with Pit and Pat the wizards, Toby the Tiger and Magic the Cat. The range of supplementary components provides the teacher with as much flexibility as they need.

A lighthearted but comprehensive guide to grammar and punctuation for children aged 7+. This guide to the intricacies of grammar and punctuation provides clear, accessible definitions with comprehensive indexing, It is also a humorous text that entertains as Grandma seeks to lead us all to better grammar and punctuation usage. Fun illustrations provide a visual aid to clarify how incorrect use can be misleading (and often very amusing!). In addition to the main text (defining terminology and demonstrating correct usage), the book includes tips, mnemonics and jokes.

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