The Graphic Design Archives Chapbook Series celebrates the achievements of key design pioneers whose work is collected in the Special Collections department of RIT Library. From the inaugural acquisition of the Lester Beall Archive in 1986, RIT's holdings have grown to include the work of seventeen designers. Extensive collections of personal papers, business records and artwork by Lester Beall, Will Burtin, George Giusti, and Cipe Pineles form the cornerstones of the Archives. Lester Beall: Space, Time & Content explores the work of Lester Beall through reproductions of RIT's comprehensive holdings. Beall (1903-1969) gained prominence through his ads, posters and identity projects commissioned from such high-profile clients as the Chicago Tribune, Collier's and Time magazines, the Rural Electrification Administration and International Paper Company. Throughout his career, Beall's award-winning design and high principles made him a favored lecturer in professional and educational circles. He is now considered as one of the chief proponents of the American Modernist Design movement. R. Roger Remington, Professor of Graphic Design at RIT, has been seriously engaged in the research, interpretation and preservation of the history of graphic design for over 20 years. He has written extensively on the subject and is presently working on a book on Modernism in American Graphic Design.

This text documents the work of Lester Beall, whose graphic design projects included advertising, product styling, packaging, exhibits, murals, posters, books and magazines. Beall was posthumously awarded the 1993 Lifetime Achievement Award by the American

"Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston

In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

Presents an account of a key period in American graphic design as it manifested itself in various media, covering major historical influences and significant works.

The twentieth century was a landmark era in graphic design, the art that combines words with graphic images on posters, book and magazine covers, record jackets, billboards, and other print advertising and publicity media. This visually magnificent and factually informative volume tells the story of graphic design, then gives separate illustrated thumbnail biographies of more than 100 of the most influential and internationally known designers of the past 100 years. From the century's early decades we find artists' profiles and reproductions from the studios of Peter Behrens, Alexander Rodchenko, the Bauhaus, Laszlo Moholy-Nagy, a sampling of Art Deco, and much more. Examples of Mid-Century Modern include Lester Beall, Yusaku Kamekura, and jazz record covers from various sources. The Pop and Alternative Art eras gave us psychedelic graphics, militant socialist posters from Cuba, and the dramatic typographic designs of Herb Lubalin. Design in the Digital Era has included work by David Carson, Javier Mariscal, Eiko Ishioka, and many others. All illustrations are perfectly reproduced on high quality paper. The text was written by Jeremy Aynsley, an internationally recognized authority in the art of graphic design. Approximately 450 brilliant full-color photos and illustrations.