L'objectif de cet ouvrage est de permettre à des non spécialistes d'acquérir une maîtrise opérationnelle des domaines essentiels de la gestion industrielle. Son originalité est que les concepts et techniques de gestion industrielle sont systématiquement étudiés en lien avec la performance de l'entreprise. Ce qui permet au lecteur de se familiariser avec les fondamentaux, de comprendre comment s'opèrent les décisions de rationalisation d'un système de production logistique et d'acquérir une méthode pour mener un diagnostic de l'activité industrielle. Très pédagogique, cet ouvrage permet une appropriation facile des connaissances. Les concepts sont exprimés en termes simples et illustrés par de nombreux exemples d'application.

Les meilleurs professeurs français se sont réunis pour réaliser un livre unique, qui donne une vision complète du management, à jour des dernières évolutions dans les pratiques. Les thèmes majeurs enseignés dans les masters traitant du management

Ce livre présente en 15 chapitres l'ensemble des connaissances nécessaires à la compréhension du management de l'entreprise. Il présente le management et ses objectifs, décrit les différentes fonctions qui composent les entreprises et offre une introduction à la stratégie. Au total, une présentation synthétique, actualisée et rigoureuse du management et de la gestion des entreprises.

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.

This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This first volume is focused on economic issues.