This offers a framework for thinking about technologies that allow online communication, for example, forums, chats, real-time platforms as well as virtual worlds and mobile devices, and the practical issues of using them. The authors offer a thorough appraisal of the potential benefits and challenges of learning and teaching a language online.

Young people around the world are increasingly able to access English language media online for leisure purposes and interact with other users of English. This book examines the extent of these phenomena, their effect on language acquisition and their implications for the teaching of English in the 21st century.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Even among people who would never subscribe to its more dramatic claims, the "Eurabia" movement has popularized a set of seemingly common-sense assumptions about Muslim immigrants to the West: that they are disloyal, that they have a political agenda driven by their faith, that their nhigh reproduction rates will soon make them a majority. These beliefs are poisoning politics and community relations in Europe and North America--and have led to mass murder in Norway. Rarely challenged, these claims have even slipped into the margins of mainstream politics. Doug Saunders believes it's time to debunk the myth that immigrants from Muslim countries are wildly different and pose a threat to the West. Drawing on voluminous demographic, statistical, scholarly and historical documentation, Saunders examines the real lives and circumstances of Muslim immigrants in the West: their politics, their beliefs, their observances and their degrees of assimilation. In the process he shatters the core claims that have built a murderous ideology and draws haunting historical parallels showing how the same myths stuck to earlier groups, such as Jews and Roman Catholics. His work will become a vital handbook in the culture wars that threaten to dominate North American and European elections and media discussions in 2012 and afterwards, and will provoke considerable debate over the actual nature of our polyglot societies.

"This book will introduce linguistics and tagmemics to undergraduates, graduate students, and scholars in linguistics, anthropology, and other social sciences. It explains the concerns of linguistics, locates linguistics in that much larger field of human behavior that other disciplines share, and presents language from a vantage that acknowledges their particular concerns."--Back cover.