From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

In this New York Times bestseller, get the inside scoop into LeBron James's return -- and ultimate triumph -- in Cleveland. What really happened when LeBron James stunned the NBA by leaving a potential dynasty in Miami to come home to play with the Cleveland Cavaliers? How did the Cavs use secret meetings to put together the deal to add star Kevin Love? Who really made the controversial decision to fire coach David Blatt when the team was in first place? Where did the greatest comeback in NBA history truly begin-and end? Return of the King takes you onto the private planes, inside the locker-room conversations, and into the middle of the intense huddles where one of the greatest stories in basketball history took place, resulting in the Cavs winning the 2016 NBA title after trailing the Golden State Warriors three games to one. You'll hear from all the characters involved: the players, the executives, the agents, and the owners as they reveal stories never before told. Get the background on all the controversies, the rivalries, and the bad blood from two reporters who were there for every day, plot twist, and social media snafu as they take you through the fascinating ride that culminated in a heart-stopping Game Seven.

Learn about the life of the basketball superstar.

The celebrated memoir from LeBron James - a poignant, thrilling tale of the power of teamwork to transform young lives, including his own "A book that will incredibly move and inspire you.” —Jay-Z "A heartwarming story of boys who became men, teammates who became brothers, players who became champions, wonderfully told through the maturing eyes of basketball's greatest star." — John Grisham Before LeBron James was an NBA superstar, he was just a kid from Akron, Ohio, who loved to play basketball on a team called the Shooting Stars. This is the story of how this motley group of ten-year-olds grew into a team and became men together - surviving the challenges of inner city America and enduring jealousy, hostility, exploitation, and the consequences of their own overconfidence in their quest to win a national championship. Shooting Stars is a poignant, thrilling tale of the power of teamwork to transform young lives.

Get on the court with basketball superstar LeBron James in this in-depth, updated biography! LeBron James was a sensation in his early days playing ball in Akron, Ohio, and he continued to amaze as a high school phenomenon. Now an international icon and the heart of his hometown Cleveland Cavaliers, he is widely known as one of the greatest basketball players ever to step onto the court. Discover LeBron James's incredible story in this in-depth biography of one of basketball's brightest stars. The book takes readers on the court through suspenseful accounts of pivotal games, paints a picture of LeBron's on- and off-court triumphs and challenges, and includes bonus stats, career highlights, and photographs.

This basketball powerhouse has set numerous records since joining the NBA, and has led the Cleveland Cavaliers to consecutive playoff appearances. This book follows James’s life, career, and accomplishments.

Biography of basketball great LeBron James.