Learn the Art of Winning Sales Letters
Title | Learn the Art of Winning Sales Letters PDF eBook |
Author | Kevin TURNER |
Publisher | |
Pages | 83 |
Release | 2019-11-19 |
Genre | |
ISBN | 9781709551598 |
This book teaches you how to create a "Winning Sales Letter" from scratch and become skilled in basing your marketing strategy on your uniqueness. You will discover how to promote your product effectively and get more clients.
Winning Sales Letters From Prospect to Close
Title | Winning Sales Letters From Prospect to Close PDF eBook |
Author | Ralph Allora |
Publisher | McGraw Hill Professional |
Pages | 240 |
Release | 2009-08-09 |
Genre | Business & Economics |
ISBN | 0071629459 |
First impressions are critical. Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs. But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal. Winning Sales Letters—From Prospect to Close teaches you how to: Strategize your messages for every stage of the selling process Command attention and motivate your clients Put your best self in every note Create engaging approaches for letters, e-mails, and text messages Avoid the mistakes that sabotage great communication “A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.” David Forgione, VP, Multi-Media Sales, The Wall Street Journal
How to Write Sales Letters That Sell
Title | How to Write Sales Letters That Sell PDF eBook |
Author | Drayton Bird |
Publisher | Kogan Page Publishers |
Pages | 324 |
Release | 2002 |
Genre | Business & Economics |
ISBN | 9780749438760 |
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
The Ultimate Sales Letter
Title | The Ultimate Sales Letter PDF eBook |
Author | Dan S. Kennedy |
Publisher | Simon and Schuster |
Pages | 240 |
Release | 2011-02-14 |
Genre | Business & Economics |
ISBN | 1440511411 |
Rev. ed. of: The ultimate sales letter: attract new customers, boost your sales. 3rd ed. 2006.
Sales Letters that Sizzle
Title | Sales Letters that Sizzle PDF eBook |
Author | Herschell Gordon Lewis |
Publisher | Contemporary Books |
Pages | 290 |
Release | 1999 |
Genre | Business & Economics |
ISBN | 9780844223483 |
This handbook on international development policy and management covers a broad spectrum of contemporary topics across all the major areas of interest. With over 40 chapters, the book comprehensively explores the many themes and issues of significance for both policy and implementation, and provides easily accessible reference material on current practice and research. The 42 contributors come from a diverse range of backgrounds, and enjoy international reputations in their chosen fields.
The Architecture of Persuasion
Title | The Architecture of Persuasion PDF eBook |
Author | Michael Masterson |
Publisher | |
Pages | 121 |
Release | 2009 |
Genre | Target marketing |
ISBN | 9780982150009 |
Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to improve and construct a powerful sales letter.
The Complete Sales Letter Book
Title | The Complete Sales Letter Book PDF eBook |
Author | Rhonda Harris |
Publisher | M.E. Sharpe |
Pages | 600 |
Release | 1998-03-02 |
Genre | Business & Economics |
ISBN | 9780765635129 |
Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly modified to suit. The chapters follow the progression of the sales cycle.