The New York Times bestselling, “meticulously researched and absorbingly written” (The Washington Post) story of the trailblazers and the ordinary Americans on the front lines of the epic Apollo 11 moon mission. President John F. Kennedy astonished the world on May 25, 1961, when he announced to Congress that the United States should land a man on the Moon by 1970. No group was more surprised than the scientists and engineers at NASA, who suddenly had less than a decade to invent space travel. When Kennedy announced that goal, no one knew how to navigate to the Moon. No one knew how to build a rocket big enough to reach the Moon, or how to build a computer small enough (and powerful enough) to fly a spaceship there. No one knew what the surface of the Moon was like, or what astronauts could eat as they flew there. On the day of Kennedy’s historic speech, America had a total of fifteen minutes of spaceflight experience—with just five of those minutes outside the atmosphere. Russian dogs had more time in space than US astronauts. Over the next decade, more than 400,000 scientists, engineers, and factory workers would send twenty-four astronauts to the Moon. Each hour of space flight would require one million hours of work back on Earth to get America to the Moon on July 20, 1969. “A veteran space reporter with a vibrant touch—nearly every sentence has a fact, an insight, a colorful quote or part of a piquant anecdote” (The Wall Street Journal) and in One Giant Leap, Fishman has written the sweeping, definitive behind-the-scenes account of the furious race to complete one of mankind’s greatest achievements. It’s a story filled with surprises—from the item the astronauts almost forgot to take with them (the American flag), to the extraordinary impact Apollo would have back on Earth, and on the way we live today. From the research labs of MIT, where the eccentric and legendary pioneer Charles Draper created the tools to fly the Apollo spaceships, to the factories where dozens of women sewed spacesuits, parachutes, and even computer hardware by hand, Fishman captures the exceptional feats of these ordinary Americans. “It’s been 50 years since Neil Armstrong took that one small step. Fishman explains in dazzling form just how unbelievable it actually was” (Newsweek).

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do -- and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app -- WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity. Outlasting competition is difficult; doing so over decades or a century is nearly impossible -- unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

On July 20, 1969, Americans had their eyes and ears glued to their TVs and radios. NASA’s successful moon landing left the nation in awe. This moment inspired inventors and engineers across the nation. To celebrate the 50th anniversary of the 1969 moon landing, we share with you 20 patents that were inspired by the space race and how they reshaped the world. Featuring the original patent schematics from the US Patent and Trademark Office, blast off with the inventions inspired by the moon landing including: Memory foam Freeze-dried food Firefighting equipment Emergency "space blankets" DustBusters Cordless tools Protective paint (Used on both the Statue of Liberty, a gigantic Buddha in Hong Kong and the Golden Gate) Cochlear implants LZR Racer swimsuits CMOS image sensors Moon dust as fuel for space travel Carbon nanotubes Pocket calculators Other patents in the book reflect the general surge in space-related inventions in that era: Dispersed space based laser weapon Toy ray guns Flying saucers Propulsion systems Lasers The modem Integrated circuit Astro Lamp (Later called the Lava Lamp)

First man on the Moon Neil Armstrong reveals the adventure of the first Moon landing, and how the Earth and the Moon came to be, in this unique non-fiction picture book. A young boy sits up in bed and gazes at the distant Moon through his window. He wonders if, one day, a human will stand on its surface and look back at the Earth. But Earth is already being studied from the Moon. An all-seeing Moon rock of almost impossible age, called Bok, has been looking down at our blue and green planet for millennia. Geologists - people who study rocks - have a saying: 'Rocks remember'. During his time, Bok has witnessed some truly wondrous things. Created in the Earth-shattering collision 4.5 billion years ago that led to the formation of the Moon, he has seen stars burst into being and meteors streak through the solar system. He has seen his own Moon surface be transformed with craters, and he has watched a fiery, volcanic planet transform into the haven we know today - as mountain ranges rose up, oceans appeared and dinosaurs roamed the Earth. And he found himself rudely awoken one early lunar morning by a strange creature picking him up and throwing him into a box. That is how Bok and Neil Armstrong first met, and this is their (true) story.

A biography of former American astronaut, Neil Armstrong, who, in 1969, became the first man to walk on the moon.

Taking the Leap provides relevant and practical advice from 24 well-known coaches who have built sustainable coaching businesses while doing what they love: helping people. What do the most successful coaches in the world all have in common? They all started from nothing. If you've not yet reached the level of impact and income that you want as a coach, then Taking the Leap is the handbook you have been searching for. For the first time ever, the world's top coaches are sharing their core success strategies in a groundbreaking book. With unique, original contributions from coaching legends like Marshall Goldsmith, Jack Canfield and John Demartini, this is the ultimate guide for becoming a successful coach. Practical, step-by-step business and marketing advice is merged with inspirational material about attitude and mindset. Combined, the chapters in this book add up to a rock solid recipe for building a lucrative business simply by helping others and following your passion. "Many of the people in the coaching profession are really good coaches, but they are awful business people." --Marshall Goldsmith If you're a new coach, the advice in this book will help you take your leap and build a business with confidence, following proven strategies from the best of the best. If you're an industry veteran, the success stories, techniques and advice in this book will give you renewed motivation and drive you to reach even greater heights. This book provides practical advice from 24 globally recognized coaches: MARSHALL GOLDSMITH on becoming a better businessperson JACK CANFIELD on continuous improvement KIERON SWEENEY on promoting yourself HEATHER RAMSEY on selecting a business model MARK THOMPSON on partnering with industry leaders KELVIN LIM on specialization PATRYK WEZOWSKI on scaling your business MARC STEINBERG on inner wisdom MIRNA BACUN on leveraging LinkedIn VISHEN LAKHIANI on building a visionary business RELLY NADLER on emotional intelligence DAVID TAYOR-KLAUS on self-mastery SAM MARKEWICH on passion and influence BETH MASTERMAN on honing leadership skills MELINDA FOUTS on mastering change KATHERINE MCINTOSH on following your intuition JOANN LYSIAK on creating a vision of your future CLINTON CALLAHAN on pushing your own boundaries PETER SAGE on confidence PATRICK JINKS on working with nonprofits KASIA WEZOWSKI on devolving the mindset of success JOHN DEMARTINI on creating a work-life you love ROBERTO RE on defining your unique value MELISSA TIETS on persistence

As a young boy, Neil Armstrong had a recurring dream in which he held his breath and floated high in the sky. He spent his free time reading stacks of flying magazines, building model airplanes, and staring through a homemade telescope. As a teenager, Neil worked odd jobs to pay for flying lessons at a nearby airport. He earned his student pilot’s license on his sixteenth birthday. But who was to know that this shy boy, who also loved books and music, would become the first person to set foot on the moon, on July 20, 1969.