Here is maverick CEO and ING Direct founder Arkadi Kuhlmann's insider's blueprint on what you need to know to get out front--and stay out front. Rock then Roll is a manifesto for a new leadership paradigm based on challenging the status quo. It is not leaders that drive the business; it's the culture that leaders create and sustain that drives the business. Rock then Roll is a frank, funny, challenging and thought-provoking tour of the new culture-driven leadership landscape, including insights on leadership and innovation, how you create the right culture and what that means, management, communication, hiring and building the right team, commitment, brand value, life goals versus business goals, getting the customer right, and more. It explains how to meet everyday challenges and how you can develop and strengthen leadership skills to succeed.--From publisher description.

Die Musikbranche verfügt über die einzigartige Fähigkeit, eine geradezu fanatische Treue bei ihren Anhängern zu erzeugen. Von den Rolling Stones, über Elton John und Madonna bis hin zu U2 - die "Altrocker" wissen ganz genau, wie sie ihre Fans glücklich machen, so dass diese ihr Geld in neue Platten und Konzertkarten etc. investieren. "Brands that Rock" entstand in Zusammenarbeit mit der Rock and Roll Hall of Fame, die zahlreiche Geschichten und auch Geheimnisse der Branchengrößen preisgibt. Das Buch vermittelt einen einzigartigen Einblick, wie man Markenbewusstsein, Kundentreue und Gewinne vergrößern kann, indem man sich der Strategien der international erfolgreichsten Marken bedient. Die Autoren beschreiben einen 13-Stufen Marketingplan für die Entwicklung einer tiefen Beziehung zum Kunden. Das Hauptziel besteht darin, Kunden in treue Anhänger zu verwandeln, in Leute, die bereit sind, Zeit, Aufmerksamkeit, Energie, Gefühle und Geld in den Aufbau und die Aufrechterhaltung ihrer Beziehung zu einer Marke zu investieren. Mit einer Fülle von Anekdoten, Interviews mit Brancheninsidern und Beispielen zu Unternehmen, die diese Strategie äußerst erfolgreich angewandt haben, darunter die NFL, JetBlue, WalMart und Victoria's Secret. "Brands that Rock": Hier erfahren Sie, wie Sie Markenikonen erschaffen und Anhänger begeistern, und zwar immer aufs Neue. Eine ebenso aufschlussreiche wie unterhaltsame Lektüre, die sich insbesondere an Manager richtet, die mit Klassischem Rock groß geworden sind. Geschrieben von einem Bestseller-Autorenteam.

Thirty years ago, Chuck Berry starred in the seminal music documentaryChuck Berry: Hail! Hail! Rock 'N' Roll, which profiled the legend during a star-studded concert celebrating his sixtieth birthday. Now, on the heels of Berry's death, comes the complete story behind one of America's most enduring and embattled icons. Compiled as an oral history by the film's producer, Stephanie Bennett,Johnny B. Bad combines interviews from the film's participants, including its music director-- Keith Richards. These unique interviews and accounts paint a vivid and multifaceted picture of the artist. Berry was at once a witty, articulate genius, now widely considered the godfather of rock and roll; a shrewd businessman, who had no trouble endlessly renegotiating contracts and refusing to perform until additional cash was gathered up; and also a convicted criminal, who in addition to serving time inprison for transporting a minor across state lines for "immoral purposes" had also been accused of sexual assault and sued in civil court for installing cameras in the restroom of the Southern Air, a restaurant he owned in Wentzville, Missouri.

Rock ‘n’ roll is a style that was born out of the great American melting pot. An outgrowth of the blues, rock 'n' roll music combines driving rhythms, powerful chords, and lyrics that communicate the human experience to audiences around the world. Although rock singing was once seen as a vulgar use of the human voice and was largely ignored by the academic community, voice teachers and singers around the world have recently taken a professional interest in learning specialized techniques for singing rock 'n' roll. So You Want to Sing Rock 'n' Roll gives readers a comprehensive guide to rock history, voice science, vocal health, audio technology, technical approaches to singing rock, and stylistic parameters for various rock subgenres. Matthew Edwards, assistant professor of voice at Shenandoah Conservatory, provides easy-to-understand explanations of technical concepts, with tips for practical application, and suggestions for listening and further reading. So You Want to Sing Rock ‘n’ Roll includes guest-authored chapters by singing voice researchers Dr. Scott McCoy and Dr. Wendy LeBorgne, as well as audio and visual examples available from the website of the National Association of Teachers of Singing. This work is not only the ideal guide to singing professionals, but the perfect reference work for voice teachers and their students, lead and back-up singers, record producers and studio engineers. The So You Want to Sing seriesis produced in partnership with the National Association of Teachers of Singing. Like all books in the series, So You Want to Sing Rock 'n' Roll features online supplemental material on the NATS website. Please visit www.nats.org to access style-specific exercises, audio and video files, and additional resources.

Which Style Of Music Changed American Youth Forever? Rock N Roll! Supports Emphasis On Increasing Steam (Science, Technology, Engineering, Art, And Math) Content.

This book investigates the relation of rock and roll to social protest music and authenticity. It examines the nature and commercial origins of rock and roll, why rock and roll was frequently considered subversive, and the nature and significance of authenticity to rock and roll as social protest music.

A WALL STREET JOURNAL BEST-SELLING BOOK NAMED BY THE WASHINGTON POST AS ONE OF THE 11 LEADERSHIP BOOKS TO READ IN 2018 Radical Inclusion: What the Post-9/11 World Should Have Taught Us About Leadership examines today’s leadership landscape and describes the change it demands of leaders. Dempsey and Brafman persuasively explain that today’s leaders are in competition for the trust and confidence of those they lead more than ever before. They assert that the nature of power is changing and should not be measured by degree of control alone. They offer principles for adaptation and bring them to life with examples from business, academia, government, and the military. In building their argument, Dempsey and Brafman introduce several concepts that illuminate both the vulnerability and the opportunity in leading today: Radical Inclusion. Fear of losing control in our fast-paced, complex, highly scrutinized environment is pushing us toward exclusion―exactly the wrong direction. Leaders should instead develop an instinct for inclusion. The word “radical” emphasizes the urgency of doing so. The Era of the Digital Echo. The speed and accessibility of information create “digital echoes” that make facts vulnerable, eroding the trust between leader and follower. Relinquishing Control to Preserve Power. Power and control once went hand in hand, but no longer. In today’s environment, control is seductive but unlikely to produce optimum, affordable, sustainable solutions. Leaders must relinquish and share control to build and preserve power. The principles discussed in Radical Inclusion are memorable and the book is full of engaging stories. From a young vegan’s confrontation with opponents in Berkeley to a young lieutenant’s surprising visitor during the Cold War, from a reflection on the significance of Burning Man to a discussion of challenges faced in the Situation Room, Radical Inclusion will provide you with leadership tools to address real leadership challenges.