New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Table of contents.

The Social Psychology of Female-Male Relations: A Critical Analysis of Central Concepts covers the thoughts, feelings, and behaviours of individuals in social interaction and explicitly considers women and men in relation to one another - as individuals, as representatives of social categories, and as significant social groups. Chapter One lays out the parameters of the social psychology of female-male relations. Chapter Two contains two major insights: that gender identity is a complex, multifaceted construct and that the structure and degree of differentiation of gender identity develop and change over the life course. Chapters Three and Four present a relatively general cognitive social-psychological framework for two important constructs, sex stereotypes and gender-related attitudes. Chapter Five offers a critique of analyses that explain the behavior of women and men in close, personal relationships in terms of sex differences in the individual dispositions of the participants. Chapter Six presents a strong and straightforward critique of the current usage of the term sex role to describe a global set of behavioral prescriptions that apply to all women and to all men. Chapter Seven presents a comprehensive review of research on gender-related patterns of behavior in task groups that cannot be found elsewhere. The concluding chapter summarizes points made in earlier chapters and offers a set of notes toward a theory of female-male relations. Social scientists (especially, psychologists, sociologists, and anthropologists) doing research on women, on men, or on women and men in relationships or in social interaction.