Title | PDF eBook |
Author | |
Publisher | Editions Bréal |
Pages | 291 |
Release | |
Genre | |
ISBN | 2749525772 |
Fondements de management stratégique, 2e édition
Title | Fondements de management stratégique, 2e édition PDF eBook |
Author | Raghavan Parthasarthy |
Publisher | Editions JFD |
Pages | 366 |
Release | 2018-09-11 |
Genre | Business & Economics |
ISBN | 2924651654 |
Là où General Motors, Sears et IBM ont perdu du terrain, Toyota, Walmart et Apple en ont gagné. L’histoire regorge d’exemples d’entreprises qui n’ont pas réussi à suivre la concurrence ou qui y sont parvenues, mais sans pouvoir maintenir le rythme par la suite. En tant qu’étudiante ou étudiant en administration des affaires, vous souhaitez sûrement savoir pourquoi certaines entreprises réussissent quand d’autres échouent. Qu’est-ce qui sous-tend le succès étonnant de Google en tant que moteur de recherche, et pourquoi Yahoo n’est-il plus un joueur dominant dans la même industrie? Comment une firme comme Walmart réussit-elle à devenir un chef de file et à maintenir sa position, alors que d’autres acteurs de la même industrie, comme Target Canada et Sears Canada, ont mis fin à leurs activités? Différentes sections de ce manuel apportent des réponses détaillées à ces questions et à d’autres du même ordre. Mais nous pouvons dès maintenant vous donner une réponse synthétique : les entreprises performantes gèrent stratégiquement leurs ressources et leur environnement : elles ne gèrent pas (ou ne déploient pas) seulement leurs ressources internes en ayant la concurrence à l’esprit, mais gèrent aussi de manière proactive leur industrie ou l’environnement concurrentiel lui-même. Dans ce manuel consacré au management stratégique, nous examinerons comment la haute direction de l’entreprise doit comprendre les enjeux qui se dessinent dans l’environnement, et comment elle doit adapter ses capacités stratégiques afin d’établir pour l’entreprise son avantage concurrentiel pour assurer sa prospérité à long terme. Il existe d’autres abrégés sur le même sujet, mais celui-ci se distingue par sa richesse et par les rubriques qu’il contient. Voici quelques-unes de ses particularités : Ce manuel est écrit dans un style simple et engageant, sur le ton d’une conversation. Il évite les phrases complexes et va droit à l’essentiel. Les concepts de chaque chapitre sont clairement développés afin d’aider les étudiantes et les étudiants à les saisir et à les assimiler rapidement. Les concepts sont illustrés au moyen d’exemples d’entreprises bien connues comme Apple, PepsiCo et Walmart.La présentation de la matière est axée sur la pratique et l’application, c’est-à-dire que les élèves disposent de modèles faciles à utiliser pour faire des analyses critiques (par exemple l’analyse d’une industrie ou l’analyse interne d’une entreprise).Chaque chapitre commence par une mise en situation présentée simplement, et le thème de cette brève étude de cas est efficacement intégré au contenu du chapitre.Chaque chapitre se termine par un résumé qui constitue un bon outil de révision pour les étudiantes et les étudiants.Chaque chapitre comprend des projets et des questions à développement conçus pour rapprocher les élèves de la dimension pratique.
Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume I
Title | Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume I PDF eBook |
Author | Houcine Berbou |
Publisher | Cambridge Scholars Publishing |
Pages | 500 |
Release | 2020-04-06 |
Genre | Business & Economics |
ISBN | 1527549186 |
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This first volume is focused on economic issues.
Producing Management Knowledge
Title | Producing Management Knowledge PDF eBook |
Author | Jan Löwstedt |
Publisher | Routledge |
Pages | 299 |
Release | 2014-06-03 |
Genre | Business & Economics |
ISBN | 1134704135 |
Providing readers with a unique insight into conducting research, this exciting book describes the thought and work processes of researchers as they complete their projects. Engaging and accessible it investigates all the key aspects of this topic and advice on how to conduct interviews, study the everyday life of an organization, and many other standard methods of conducting research. This is not a prescriptive methodology textbook, rather it explores how to approach, think and act in interaction with the empirical field. Comprehensive and accessible, this thought-provoking text shows readers how to develop management investigations skills, and will be invaluable for final year undergraduates, masters and PhD students.
Strategy and Management of Industrial Brands
Title | Strategy and Management of Industrial Brands PDF eBook |
Author | Philippe Malaval |
Publisher | Springer Science & Business Media |
Pages | 410 |
Release | 2012-12-06 |
Genre | Business & Economics |
ISBN | 1461517370 |
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
French for Management and Business
Title | French for Management and Business PDF eBook |
Author | Brian Griffiths |
Publisher | Springer |
Pages | 183 |
Release | 1990-03-09 |
Genre | Education |
ISBN | 1349206016 |
Aimed at those who wish to gain sufficient proficiency in French in order to carry on business, this book attempts to equip students with a text which will consolidate their basic language skills while establishing the intellectual foundation for advanced language work.
Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II
Title | Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II PDF eBook |
Author | Houcine Berbou |
Publisher | Cambridge Scholars Publishing |
Pages | 657 |
Release | 2020-04-06 |
Genre | Business & Economics |
ISBN | 1527549194 |
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.