“Masterfully researched. . . . There is no book like this either in the field of LBJ literature or in the field of Chicano history.” —Mario T. García, author of Mexican Americans: Leadership, Ideology, and Identity, 1930–1960 As he worked to build his Great Society, Lyndon Johnson often harkened back to his teaching days in the segregated “Mexican school” at Cotulla, Texas. Recalling the poverty and prejudice that blighted his students’ lives, Johnson declared, “It never occurred to me in my fondest dreams that I might have the chance to help the sons and daughters of those students and to help people like them all over this country. But now I do have that chance—and I’ll let you in on a secret—I mean to use it.” This book explores the complex and sometimes contradictory relations between LBJ and Mexican Americans. Julie Pycior shows that Johnson’s genuine desire to help Mexican Americans—and reap the political dividends—did not prevent him from allying himself with individuals and groups intent on thwarting Mexican Americans’ organizing efforts. Not surprisingly, these actions elicited a wide range of response, from grateful loyalty to, in some cases, outright opposition. Mexican Americans’ complicated relationship with LBJ influenced both their political development and his career—with consequences that reverberated in society at large.

Whether admired or reviled, Lyndon B. Johnson and his tumultuous administration embodied the principles and contradictions of his era. Taking advantage of newly released evidence, this second edition incorporates a selection of fresh documents, including transcripts of Johnsons phone conversations and conservative reactions to his leadership, to examine the issues and controversies that grew out of Johnsons presidency and have renewed importance today. The voices of Johnson, his aides, his opponents, and his interpreters address the topics of affirmative action, the United States role in world affairs, civil rights, Vietnam, the Great Society, and the fate of liberal reform. Additional photographs of Johnson in action complement Bruce J. Schulmans rich biographical narrative, and a chronology, an updated bibliographical essay, and new questions for consideration provide pedagogical support.

As he worked to build his Great Society, Lyndon Johnson often harkened back to his teaching days in the segregated "Mexican" school at Cotulla, Texas. Recalling the poverty and prejudice that blighted his students’ lives, Johnson declared, "It never occurred to me in my fondest dreams that I might have the chance to help the sons and daughters of those students and to help people like them all over this country. But now I do have that chance—and I’ll let you in on a secret—I mean to use it." This book explores the complex and sometimes contradictory relations between LBJ and Mexican Americans. Julie Pycior shows that Johnson’s genuine desire to help Mexican Americans—and reap the political dividends—did not prevent him from allying himself with individuals and groups intent on thwarting Mexican Americans’ organizing efforts. Not surprisingly, these actions elicited a wide range of response, from grateful loyalty to, in some cases, outright opposition. Mexican Americans’ complicated relationship with LBJ influenced both their political development and his career with consequences that reverberated in society at large.

A dramatic reappraisal of one of the most significant and least understood presidents in American history, based on extraordinary interviews and documents - this is LBJ as he has never been seen before.

The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.

Beginning as a grassroots organizer in the 1950s, Vicente Ximenes was at the forefront of the movement for Mexican American civil rights through three presidential administrations, joining Lyndon B. Johnson’s Great Society and later emerging as one of the highest-ranking appointees in Johnson’s administration. Ximenes succeeded largely because he could adapt his rhetoric for different audiences in his speeches and writings. Michelle Hall Kells elucidates Ximenes’s achievements through a rhetorical history of his career as an activist. Kells draws on Ximenes’s extensive archive of speeches, reports, articles, and oral interviews to present the activist’s rhetorical history. After a discussion of Ximenes’s early life, the author focuses on his career as an activist, examining Ximenes’s leadership in several key civil rights events, including the historic 1967 White House Cabinet Committee Hearings on Mexican American Affairs. Also highlighted is his role in advancing Mexican Americans and Latinos from social marginalization to greater representation in national politics. This book shows us a remarkable man who dedicated the majority of his life to public service, using rhetoric to mobilize activists for change to secure civil rights advances for his fellow Mexican Americans.

The towering figure who sought to transform America into a "Great Society" but whose ambitions and presidency collapsed in the tragedy of the Vietnam War Few figures in American history are as compelling and complex as Lyndon Baines Johnson, who established himself as the master of the U.S. Senate in the 1950s and succeeded John F. Kennedy in the White House after Kennedy's assassination on November 22, 1963. Charles Peters, a keen observer of Washington politics for more than five decades, tells the story of Johnson's presidency as the tale of an immensely talented politician driven by ambition and desire. As part of the Kennedy-Johnson administration from 1961 to 1968, Peters knew key players, including Johnson's aides, giving him inside knowledge of the legislative wizardry that led to historic triumphs like the Voting Rights Act and the personal insecurities that led to the tragedy of Vietnam. Peters's experiences have given him unique insight into the poisonous rivalry between Johnson and Robert F. Kennedy, showing how their misunderstanding of each other exacerbated Johnson's self-doubt and led him into the morass of Vietnam, which crippled his presidency and finally drove this larger-than-life man from the office that was his lifelong ambition.