Science.

From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

For over 15 years I have talked with fellow designers, developers and digital creatives who were asking for advice on how to launch their careers. As a Creative Director, I love mentoring people on topics like work ethic, finding inspiration, creative process, skill acquisition, how to get a job, handling clients, agency life, freelance, self-promotion and work life balance. I scoured through years of old emails, interviews, presentations and conversations for any advice that I had given others. Some of those findings are loosely organized into this book. My hope is that something within these pages helps motivate, direct, focus or prepare you in some way to launch your career and set you on a pathway towards achieving your dreams. It's your life & career. Launch It.

What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo . . . and far more, including cautionary tales, worksheets, timelines and etiquette tips.

How do you do justice to your business idea? It's a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers, but there is a safe, LAUNCH IN 5 way to do it. If you are launching a new business, this book will improve your chance for success in the most economic, efficient, and painless way possible, before you put large amounts of time and money on the line. It provides a comprehensive guide on how to rapidly turn an idea into a money-making machine - whether it is a side gig or a headfirst dive into the world of entrepreneurship. Because most new businesses are conducted online, it will place an emphasis on how to launch and build a business on the internet, and because most new entrepreneurs are operating within a small budget and timeframe, these concepts are inexpensive, fast, low-risk, and proven. Based on the author's insider strategies, LAUNCH IN 5 will guide the reader through each step of getting their idea out into the world, from inception to launch to ensuring long-term growth. It will also offer tools to help the reader determine whether their idea is worth pursuing (most aren't) and, if not, return them safely to the concept-development stage before they waste massive amounts of money and time launching an idea that will never fly. You'll learn that · Most risk is unnecessary. · You can launch your new business in days (or sometimes even hours). · You can apply the same launch strategies you'll learn here for an online business, an offline start-up a global corporation, with a budget of $50 or $500,000. These method work in any industry, for any idea. · You can lower the start-up failure rate from 70% to 9% if you follow the guidance in this book. · Most business ideas can have their potential success (or failure) proved in just a week or so, for less than the cost of the latest iPhone.

Whether we are exploring a new idea, new career or new endeavor, we encounter risks, self-doubt and fear. Drawing on behavioral science and self-leadership principles, the strategies and exercises in this practical and inspirational book will catalyze and position you for a successful launch. This book draws on the author's wide experience in leadership, coaching and mentorship, as well as interviews with innovators and entrepreneurs. Short, sharp, snappy and impactful, this book makes any launch actionable. LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools and skill-building resources for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.