Latinos, Inc.
Title | Latinos, Inc. PDF eBook |
Author | Arlene Dávila |
Publisher | Univ of California Press |
Pages | 330 |
Release | 2012-09 |
Genre | Business & Economics |
ISBN | 0520274695 |
"Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."—Stuart Ewen, author of PR! A Social History of Spin "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."—George Marcus, author of Ethnography Through Thick &Thin "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies."—Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc. sets a new standard for scholarship in ethnic studies and cultural studies."—George Lipsitz, author of The Possessive Investment in Whiteness : How White People Profit from Identity Politics
Latinos, Inc
Title | Latinos, Inc PDF eBook |
Author | Arlene D?vila |
Publisher | Univ of California Press |
Pages | 287 |
Release | 2001 |
Genre | Social Science |
ISBN | 9780520226692 |
"Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. "Latinos, Inc." could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."--Stuart Ewen, author of "PR! A Social History of Spin" "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. "Latinos Inc." provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."--George Marcus, author of "Ethnography Through Thick &Thin" "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, "Latinos, Inc." fills a significant void within the literature on mass communications, marketing, and television studies."--Chon A. Noriega, author of "Shot in America: Television, the State, and the Rise of Chicano Cinema" "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. "Latinos, Inc." sets a new standard for scholarship in ethnic studies and cultural studies."--George Lipsitz, author of "The Possessive Investment in Whiteness: How White People Profit from Identity Politics"
Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954
Title | Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954 PDF eBook |
Author | |
Publisher | |
Pages | 1124 |
Release | 2003 |
Genre | Charitable uses, trusts, and foundations |
ISBN |
Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1986
Title | Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1986 PDF eBook |
Author | |
Publisher | |
Pages | 918 |
Release | 1991 |
Genre | Charitable uses, trusts, and foundations |
ISBN |
Publication
Title | Publication PDF eBook |
Author | |
Publisher | |
Pages | 1112 |
Release | 1994 |
Genre | Income tax |
ISBN |
Counseling Latinos and la Familia
Title | Counseling Latinos and la Familia PDF eBook |
Author | Azara L Santiago-Rivera |
Publisher | SAGE Publications |
Pages | 252 |
Release | 2002 |
Genre | Medical |
ISBN | 9780761923305 |
Counseling Latinos and la familia provides an integrated approach to understanding Latino families and increasing competency for counselors and other mental health professional who work with Latinos and their families. It provides essential background information about the Latino population and the family unit, which is so central to Latino culture, including the diversity of various Spanish-speaking groups, socio-political issues, and changing family forms. The book also includes practical counseling strategies, focusing on the multicultural competencies approach.
We Are What We Sell
Title | We Are What We Sell PDF eBook |
Author | Danielle Sarver Coombs |
Publisher | Bloomsbury Publishing USA |
Pages | 970 |
Release | 2014-01-15 |
Genre | Social Science |
ISBN |
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.