This is a reissue of the novel inspired by Hunter S. Thompson's ether-fuelled, savage journey to the heart of the American Dream: We were somewhere around Barstow on the edge of the desert when the drugs began to take hold... And suddenly there was a terrible roar all around us and the sky was full of what looked like huge bats, all swooping and screeching and diving around the car, which was going about a hundred miles an hour with the top down to Las Vegas.

The meteoric rise of Las Vegas from a remote Mormon outpost to an international entertainment center was never a sure thing. In its first decades, the town languished, but when Nevada legalized casino gambling in 1931, Las Vegas met its destiny. This act—combined with the growing popularity of the automobile, cheap land and electricity, and changing national attitudes toward gambling—led to the fantastic casinos and opulent resorts that became the trademark industry of the city and created the ambiance that has made Las Vegas an icon of pleasure. This volume celebrates the city’s unparalleled growth, examining both the development of its gaming industry and the creation of an urban complex that over two million people proudly call home. Here are the colorful characters who shaped the city as well as the political, business, and civic decisions that influenced its growth. The story extends chronologically from the first Paiute people to the construction of the latest megaresorts, and geographically far beyond the original township to include the several municipalities that make up today’s vast metropolitan Las Vegas area.

The transformations of the Strip—from the fake Wild West to neon signs twenty stories high to “starchitecture”—and how they mirror America itself. The Las Vegas Strip has impersonated the Wild West, with saloon doors and wagon wheels; it has decked itself out in midcentury modern sleekness. It has illuminated itself with twenty-story-high neon signs, then junked them. After that came Disney-like theme parks featuring castles and pirates, followed by replicas of Venetian canals, New York skyscrapers, and the Eiffel Tower. (It might be noted that forty-two million people visited Las Vegas in 2015—ten million more than visited the real Paris.) More recently, the Strip decided to get classy, with casinos designed by famous architects and zillion-dollar collections of art. Las Vegas became the “implosion capital of the world” as developers, driven by competition, got rid of the old to make way for the new—offering a non-metaphorical definition of “creative destruction.” In The Strip, Stefan Al examines the many transformations of the Las Vegas Strip, arguing that they mirror transformations in America itself. The Strip is not, as popularly supposed, a display of architectural freaks but representative of architectural trends and a record of social, cultural, and economic change. Al tells two parallel stories. He describes the feverish competition of Las Vegas developers to build the snazziest, most tourist-grabbing casinos and resorts—with a cast of characters including the mobster Bugsy Siegel, the eccentric billionaire Howard Hughes, and the would-be political kingmaker Sheldon Adelson. And he views the Strip in a larger social context, showing that it has not only reflected trends but also magnified them and sometimes even initiated them. Generously illustrated with stunning color images throughout, The Strip traces the many metamorphoses of a city that offers a vivid projection of the American dream.

“Outstanding pop-culture history.” —Newsday The “smart and zippy account” (The Wall Street Journal) of how Las Vegas saved Elvis and Elvis saved Las Vegas in the greatest musical comeback of all time. Elvis’s 1969 opening night in Vegas was his first time back on a live stage in more than eight years. His career had gone sour—bad movies, mediocre pop songs that no longer made the charts—and he’d been dismissed by most critics as over-the-hill. But in Vegas he played the biggest showroom in the biggest hotel in the city, drawing more people for his four-week engagement than any other show in Vegas history. His performance got rave reviews; “Suspicious Minds,” the song he introduced there, gave him his first number-one hit in seven years; and Elvis became Vegas’s biggest star. Over the next seven years, he performed more than 600 shows there, and sold out every one. Las Vegas was changed, too. By the end of the ‘60s, Vegas’ golden age—when the Rat Pack led a glittering array of stars who made it the nation’s premier live-entertainment center—was losing its luster. Elvis created a new kind of Vegas show: an over-the-top, rock-concert extravaganza. He set a new bar for Vegas performers, with the biggest salary, the biggest musical production, and the biggest promotion campaign the city had ever seen. He opened the door to a new generation of pop/rock artists and brought a new audience to Vegas—not the traditional well-heeled older gamblers, but a mass audience from Middle America that Vegas depends on for its success to this day. At once “a fascinating history of Vegas as gambling capital, celebrity playground, mob hangout, [and] entertainment Valhalla” (Rolling Stone) and the incredible “tale of how the King got his groove back” (Associated Press), Elvis in Vegas is a classic feel-good story for the ages.

Las Vegas Then and Now pairs vintage shots from 100 years of the city's history with the same view today.

In 2008, Las Vegas hosted 37.5 million visitors according to the Las Vegas Convention and Visitors Authority. Global Travel Industry News and Forbes Traveler rank Las Vegas as the #2 most popular U.S. destination to visit calling it "America's favorite playground". The Unofficial Guide to Las Vegas ranks over 100 hotels and casinos- the most offered by any other guidebook for the destination, providing complete detailed descriptions of each casino hotel.