Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.

Resource added for the Landscape Horticulture Technician program 100014.

Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.

Lifelong landscape design means thinking about more than your garden. It involves encouraging your community to be a well-rooted environment consisting of friends who share home-grown produce, walk in the neighborhood, recycle, water harvest, compost and are watchful of each other’s well-being. Lifelong landscape designs create environments that connect with nature, encompass a home, and promote healthy living by providing mobility, social interaction, and places to sustain the body and soul. Learn easy steps to design your own lifelong landscape through more than 200 landscape patterns and activities that illustrate components of healthy living. Enhance the quality of your life at any stage with practical advice from this inspirational landscape architect with more than 30 years experience.

Writing specifically for new homeowners and those planning renovations, Bath pulls from her twenty-five-plus years of experience helping thousands of clients. Even though Bath faces a wide range of landscape design situations in her work, the solutions to these important landscape problems remain constant. That's why The Landscape Design Answer Book is unique. Bath reduces the subject of landscape design to about three hundred specific design problems (or goals) a homeowner may face--and provides solutions that can be universally applied.

From ancient Egyptian royal cemeteries to great 18th-century English estates and the earth works of today, this volume spans the history of landscape design, revealing a great deal about the development of societies, and how cities, parks and gardens embody cultural values.

In Timeless Landscape Design: The Four-Part Master Plan, renowned landscape architects Hugh and Mary Palmer Dargan share the secret to creating an unforgettable landscape with the "Four-Part Master Plan" -- a unique method they've perfected over the past two-and-a-half decades of creating award-winning gardens and yards for clients.