Sunday Times Bestseller As quintessentially British as a plate of fish and chips or a British Bulldog, the boxy, utilitarian Land Rover Defender has become an iconic part of what it is to be British.

The Second World War proved, among other things, the value of a basic 4-wheel drive vehicle of rugged construction. The success of the American Jeep inspired the Wilkes' brothers Maurice and Spencer, who ran the Rover Car Company, that a British version was likely to be well received. Launched in 1948, customers were never in short supply for their creation, the Land Rover, although there were some unexpected owners for such a sparse and utilitarian car, including King George VI and Winston Churchill. Once the British Army embraced it as their vehicle of choice, the Land Rover's place in motoring's Hall of Fame was secured. Since those days, the company has gone on to invent the concept of the luxury 4x4 with the launch of the Range Rover in 1970, and has added further to the distinguished stable with the Discovery and the Freelander. The Land Rover has truly conquered the globe - find out how inside...

The Land Rover has become an icon across the world, famed for its classic design, its practicality and its longevity. In this revised edition of his acclaimed book, first issued as Land Rover - 60 Years of the 4 x 4 Workhouse, James Taylor charts sixty-five years of Land Rover development in comprehensive detail, bringing the story right up to date with the latest Defender variants. Contents include: Prototypes and development vehicles; Standard production models; The special editions; Land Rovers built outside the UK; Special conversions; Military variants; The Land Rovers that never were. The first book to look at the story of the Land Rover's gradual evolution. Comprehensively researched, extensively illustrated and accessibly presented, this will be an indispensable read for all those who have an interest in the legend that is Land Rover. Superbly illustrated with 476 colour photographs. James Taylor's major specialization is the Rover company and its descendants, and he is widely acknowledged as the pre-eminent historian of the Land Rover.

The 60th anniversary of Land Rover occurs in 2008. The original Series 1 Land Rover was unveiled in 1948 and the utilitarian Defender models are still instantly recognisable as relatives of the original. The Land Rover range has also expanded over the years to elevate the Solihull marque to a premium brand in the automotive market place, the latest Range Rover models providing palatial luxury while still providing unbeatable off-road performance. This beautifully produced book tells the full story of all Land Rover models through a wealth of stunning color images, many previously unpublished.

Land Rover, the world's most successful off-road marque, was introduced in 1948 for the toughest of conditions. Today, the family includes the sophisticated Range Rover, Discovery and Freelander, as well as the rugged Defender. Authoritatively written and illustrated with specially commissioned color photographs, this company history examines Land Rover's thriving enthusiast movement, military applications and the Camel Trophy -- the world's toughest off-road adventure.

The Land Rover Story is a roller coaster ride through the life and times of Land Rover. Fast-paced and entertaining, it brings alive all aspects of Land Rover from its humble beginnings in 1948 to today’s world-wide renown, with the vehicles — successes and failures — and people at the centre of the story. The 1940s. How the Land Rover came about; the Wilks brothers; the Centre Steer enigma; development and production; launch and reaction. The 1950s. Rapid development and evolution of the original; successes and dead ends; worldwide reach; early expeditions; weird and wonderful modifications; the Series II. The 1960s. Consolidation and further developments; Series IIA; military models; initial development of the Range Rover; search for a V8 engine. The 1970s. The Series III; Range Rover’s popularity but lack of investment; Land Rover abandons US market; the British Leyland story; escape from BL and Michael Edwardes, saviour of Land Rover. The 1980s. British Aerospace ownership; Land Rover grows as most of Britain’s car industry self-destructs; emergence of the coil-sprung models; make or break time with launch of Discovery (Europe’s best-selling 4x4). The 1990s. Tdi engines; Defender and its development. BMW ownership; second-generation Range Rover P38; Freelander; second-generation Discovery; Td5 engine. The 2000s. Ford takeover, alliance with Jaguar, shift towards luxury; third-generation Range Rover L322; the G4 Challenge; Discovery 3, Range Rover Sport, TDCi Defender, Freelander 2, Discovery 4. The 2010s. Tata takeover, upsurge in sales and profits; Range Rover Evoque and Victoria Beckham; Range Rover 4; Range Rover Sport 2; Discovery Sport; Discovery 5; Range Rover Velar; DC100 concept; end of Defender production; rise of Defender as a fashion icon; and much more.

Revealed to the world in 1948, the Land-Rover not only revived the Rover Company's fortunes in an austerity-riddled post-war period, but galvanized its future, thanks to the model's almost immediate success. With the manufacture of an initial 48 'pre-production' examples coming to a close, the first official production models were assembled - starting with chassis 860001. As original factory records prove, this pivotal vehicle was destined for His Royal Highness King George VI, but the decision was made to postpone the presentation and instead, 'number one' was retained by the factory until 1950, when it was registered JUE 477 before leaving Rover Company ownership. After decades left out in the cold and exposed to the elements, 860001 had certainly seen better days, but thanks to the determination of Sir Jim Ratcliffe, founder and Chairman of INEOS, the future of JUE 477 was secured in 2017. Over the next two years, a dedicated team of experts, led by chief restorer, Julian Shoolheifer set about restoring the vehicle while retaining as much of its original DNA as was physically, and safely, possible and making sure that this remarkable vehicle's history and past life was still worn with pride.