Disasters are not natural
Title | Disasters are not natural PDF eBook |
Author | |
Publisher | |
Pages | 84 |
Release | 2003 |
Genre | Disasters |
ISBN |
An excellent photographic and textual history of physical disasters in El Salvador during the past century, with focus on how inattention to ecological factors have increased the impact of disasters. The work includes numerous photos on quality stock.
Marketing and Smart Technologies
Title | Marketing and Smart Technologies PDF eBook |
Author | Álvaro Rocha |
Publisher | Springer Nature |
Pages | 783 |
Release | 2021-03-09 |
Genre | Technology & Engineering |
ISBN | 9813341831 |
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Location-Based Marketing
Title | Location-Based Marketing PDF eBook |
Author | Gérard Cliquet |
Publisher | John Wiley & Sons |
Pages | 260 |
Release | 2020-06-16 |
Genre | Business & Economics |
ISBN | 1786305801 |
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
On the Logic of the Social Sciences
Title | On the Logic of the Social Sciences PDF eBook |
Author | Jürgen Habermas |
Publisher | John Wiley & Sons |
Pages | 238 |
Release | 2015-10-07 |
Genre | Philosophy |
ISBN | 0745694136 |
In this wide-ranging work, now available in paperback, Habermas presents his views on the nature of the social sciences and their distinctive methodology and concerns. He examines, among other things, the traditional division between the natural sciences and the social sciences; the characteristics of social action and the implications of theories of language for social enquiry; and the nature, tasks and limitations of hermeneutics. Habermas' analysis of these and other themes is, as always, rigorous, perceptive and constructive. This brilliant study succeeds in highlighting the distinctive characteristics of the social sciences and in outlining the nature of, and prospects for, critical theory today.
Entrepreneurship in BRICS
Title | Entrepreneurship in BRICS PDF eBook |
Author | Renata Lèbre La Rovere |
Publisher | Springer |
Pages | 0 |
Release | 2015-01-14 |
Genre | Business & Economics |
ISBN | 9783319114118 |
This book presents selected articles that discuss important issues related to entrepreneurship in Brazil, Russia, India and China as well as contributions from authors whose countries have a tradition on entrepreneurship support, such as Italy and the UK. The articles were presented and discussed in a conference on Entrepreneurship in Brazil in November 2013 organized by the Institute of Economics of the Federal University of Rio de Janeiro and IBMEC Business School. This book covers four essential themes: financing entrepreneurs, innovation environments, social entrepreneurship and e-entrepreneurship.
Human Scale Development
Title | Human Scale Development PDF eBook |
Author | Manfred A. Max-Neef |
Publisher | |
Pages | 132 |
Release | 1991 |
Genre | Business & Economics |
ISBN |
Presents a people-centred approach to development.
Issues & Options
Title | Issues & Options PDF eBook |
Author | José Goldemberg |
Publisher | UN |
Pages | 196 |
Release | 1998 |
Genre | Political Science |
ISBN |