La tesis doctoral "La imagen femenina en la publicidad durante la Guerra Civil española: análisis de contenido aplicado a la publicidad gráfica" aborda por vez primera el análisis de la publicidad difundida durante el conflicto desde una perspectiva de género. La Guerra Civil supuso uno de los momentos más convulsos en la España del siglo XX, por lo que, de acuerdo con algunos investigadores precedentes, podría haber dado lugar a una verdadera transformación de la situación de la mujer. Además, la guerra aportó dos ideologías contrapuestas en lo que respecta a los ideales femeninos. Los objetivos de investigación han sido: 1. Efectuar un estudio documental que nos permita abordar correctamente el trabajo empírico. 2. Realizar un aporte en el campo de los estudios de la estereotipia publicitaria de género y, más concretamente, de su capacidad de cambio aplicada a los conflictos internos. 3. Analizar la actividad publicitaria durante la Guerra Civil española, así como la situación concreta de las mujeres en este periodo. 4. Establecer las variables que conformen el sistema categorial. 5. Estudiar dichas variables mediante un análisis de contenido. 6. Identificar y definir los estereotipos presentes en la publicidad analizada. 7. Analizar los modelos femeninos que han conformado estos estereotipos. 8. Realizar un análisis longitudinal y transversal que nos permita conocer la evolución de los estereotipos a lo largo del conflicto en la publicidad difundida por los diarios de los diferentes bandos. Se han estudiado los estereotipos de género presentes en la publicidad analizada por medio de un análisis de contenido tanto cualitativo como cuantitativo. Una vez identificados los estereotipos, se han extraído los modelos femeninos subyacentes mediante un análisis factorial con el apoyo del programa estadístico SPSS. Por último, un análisis longitudinal de los estereotipos femeninos previamente definidos como más y menos tradicionales ha revelado la evolución o permanencia de los mismos en cada bando durante todo el conflicto. Ello ha permitido contrastar las siguientes hipótesis: - Existe un tratamiento estereotipado de la mujer en la publicidad analizada que no parece reflejar la realidad de la condición femenina en esta época. - El bando en el que se publica el diario no es la variable más determinante a la hora de definir los estereotipos publicitarios. - A medida que se prolonga el conflicto, se reforzarán los estereotipos tradicionales de género en las publicidades del bando nacional y del bando republicano. A continuación se exponen las principales conclusiones resultantes de la investigación efectuada: Se ha observado un tratamiento estereotipado de la mujer, quedando patente la existencia de un discurso positivista y alegre en la publicidad independientemente del momento histórico en el que se produce. Los anuncios apenas recogen los nuevos roles a los que la propaganda hacía referencia, si bien se observa una sobrerrepresentación de mujeres artistas. Como suele ser habitual en este tipo de estudios, la mujer tiende a mostrarse joven, bella y alegre. Aún así, la componente textual exponía algo más que la parte icónica la crudeza propia de una situación de guerra, especialmente en las dolencias descritas en los anuncios de productos farmacéuticos. En lo que respecta a las variables más determinantes para la estereotipia publicitaria, en numerosas ocasiones el sector anunciante resulta ser más influyente que el bando de publicación o la línea editorial de los distintos diarios. En el bando nacional se aprecia un reforzamiento de los estereotipos más tradicionales en lo que respecta al nivel de desnudo. Sin embargo, este refuerzo es mayor durante el verano de 1937 que al final de la guerra, por lo que queda refutada la tercera hipótesis para la publicidad correspondiente a esta facción. De igual modo, tampoco se valida la última hipótesis en los anuncios difundidos por los periódicos del bando republicano.

Estudio sobre la evolución de la representación femenina en los carteles y la publicidad impresa de Logroño. Se relacionan las imágenes con los acontecimientos históricos, sociales, económicos y culturales de la ciudad.

Marking the 80th anniversary of the outbreak of the Spanish Civil War, this volume takes a close look at the initial political moves, military actions and consequences of the fratricidal conflict and their impact on both Spaniards and contemporary European powers. The contributors re-examine the crystallization of the political alliances formed in the Republican and the Nationalist zones; the support mobilized by the two warring camps; and the different attitudes and policies adopted by neighbouring and far away countries. Spain 1936: Year Zero goes beyond and against commonly held assumptions as to the supposed unity of the Nationalist camp vis-a-vis the fragmentation of the Republican one; and likewise brings to the fore the complexities of initial support of the military rebellion by Nazi Germany and Soviet support of the beleaguered Republic. Situating the Iberian conflict in the larger international context, senior and junior scholars from various countries challenge the multitude of hitherto accepted ideas about the beginnings of the Spanish Civil War. A primary aim of the editors is to enable discussion on the Spanish Civil War from lesser known or realized perspectives by investigating the civil wars impact on countries such as Argentina, Japan, and Jewish Palestine; and from lesser heard voices at the time of women, intellectuals, and athletes. Original contributions are devoted to the Popular Olympiad organized in Barcelona in July 1936, Japanese perceptions of the Spanish conflict in light of the 1931 invasion to Manchuria, and international volunteers in the International Brigades.

This book examines the history and role of election posters as one of the most crucial forms of political communication, especially in electoral campaigns, in a number of countries around the globe. The contributing authors present comparative research on electoral posters from countries from all five continents, summarizing international similarities and national differences. The book also discusses theoretical aspects and different methodological approaches that are used for studying the design, content and reception of election posters as a means of political communication.

A journalist receives a proposal to investigate the eventful life of his great-grandmother, about whom all that is known is that she fled Spain, abandoning her husband and child, shortly before the Civil War broke out. The memoir of an entire century, this novel adds a new, original chapter to Julia Navarro's best-selling career. Tell Me Who I Am surprises and enchants with a captivating and heartrending story. This is a novel about memory and identity with an exceptionallywell-drawn and unforgettable literary character: a woman who throughout her extraordinary life was able to achieve the highly difficult feat of knowing herself. A victim of her mistakes, aware of her guilt, frightened by her traumas, she is above all an anti-heroine, a flesh-and-blood woman who always acts according to her principles, facing up to every challenge and making errors for which she will never fully pay. A woman who decided that she couldn't be neutral in this life. Navarro's most personal novel surprises for its melodrama and the raw emotions transmitted by many of its stories. It is filled with pure adventure, introspection and political chronicle. From the tumultuous years of the Second Spanish Republic to the fall of the Berlin Wall, including World War II and the Cold War, these pages are packed with intrigue, emotion, politics, espionage, love, betrayal and settings like Madrid, Barcelona, Paris, Buenos Aires, Mexico, Moscow, London, Berlin and Warsaw with brief stopovers in The Basque Country, Cairo, Athens, Lisbon and New York.

The international bestseller, longlisted for the Dublin Literary Award 2021. Fernando Aramburu's Homeland is an epic and heartbreaking story of two best friends whose families are divided by the conflicting loyalties of terrorism. ‘It’s been a long time since I’ve read a book that was so persuasive and moving’ – Mario Vargas Llosa, author of Time of the Hero. The Basque Country, Spain, 2011. Miren and Bittori have lived side by side in a small Basque town all their lives. Their husbands play cards together, their children play and eventually go out drinking together. The terrorist threat posed by ETA seems to affect them little. When Bittori’s husband starts receiving threatening letters – demanding money, accusing him of being a police informant – she turns to her friend for help. But Miren’s loyalties are torn: her son has just been recruited as a terrorist and to denounce them would be to condemn her own flesh and blood. Tensions rise, relationships fracture, and events move towards a tragic conclusion . . . ‘Is Aramburu the Tolstoy of the Basque country, author of a Spanish language War and Peace?’ – Guardian

Declared “a writer to watch” (Publishers Weekly, starred review), New York Times bestselling author María Dueñas pours heart and soul into this story of a woman who discovers the power of second chances. A talented college professor in Madrid, Blanca Perea seems to have it all. But her world is suddenly shattered when her husband of twenty years leaves her for another woman. Questioning the life she once had and whether she truly knows herself, Blanca resolves to change her surroundings. She accepts what looks like a boring research grant in California involving an exiled Spanish writer who died decades ago. Anxious to leave her own troubled life behind, she is gradually drawn into his haunted world, with its poignant loves and unfulfilled ambitions. But in delving into the past, Blanca finds herself simultaneously awakened to the present by Daniel Carter, a charismatic professor with crucial knowledge about the dead writer that he has never before revealed. Amid this web of passion, conflict, and hidden feelings, including her own, Blanca advances like an avid detective, refusing to quit, and ultimately discovers startling answers that resonate deeply in her own life. Evocative, lyrical, and humorous, The Heart Has Its Reasons is a journey of the soul from the pangs of the past to the vibrant present. It is a story about the thrill of creating one’s life anew.