Con la derrota de las potencias del Eje y el fin de la Segunda Guerra Mundial comenzaron a evidenciarse las profundas diferencias existentes –ideológicas, políticas, socioeconómicas, geoestratégicas– entre los miembros de la coalición triunfante. Bajo la amenaza real de un posible enfrentamiento nuclear, dos modelos bien diferenciados de sociedad –la occidental capitalista, encabezada por Estados Unidos, y la soviética comunista, abanderada por la Unión Soviética– trataron de imponer sus criterios en un mundo sometido a un intenso proceso de cambio tras la sangrienta conflagración mundial y el nacimiento de la descolonización en los países del llamado Tercer Mundo. ROBERT McMAHON realiza una detallada síntesis de este periodo en LA GUERRA FRÍA: UNA BREVE INTRODUCCIÓN, mostrando no sólo la evolución en sí de la contienda, con sus diferentes periodos y crisis (Berlín, Corea, Cuba, Vietnam...), sino atendiendo a las repercusiones y fisuras que hubo dentro de cada bloque, y a la íntima relación que la política interior tuvo en las decisiones tomadas por norteamericanos y soviéticos en el ámbito internacional.

Although the game of soccer is known by many names around the world—football, fútbol, Fußball, voetbal—the sport is a universal language. Throughout the past century, governments have used soccer to further their diplomatic aims through a range of actions including boycotts, carefully orchestrated displays at matches, and more. In turn, soccer organizations have leveraged their power over membership and tournament decisions to play a role in international relations. In Soccer Diplomacy, an international group of experts analyzes the relationship between soccer and diplomacy. Together, they investigate topics such as the use of soccer as a tool of nation-state–based diplomacy, soccer as a non-state actor, and the relationship between soccer and diplomatic actors in subnational, national, and transnational contexts. They also examine the sport as a conduit for representation, communication, and negotiation. Drawing on a wealth of historical examples, the contributors demonstrate that governments must frequently address soccer as part of their diplomatic affairs. They argue that this single sport—more than the Olympics, other regional multisport competitions, or even any other sport—reveals much about international relations, how states attempt to influence foreign views, and regional power dynamics.

Sport during Cold War has recently begun to be studied in more depth. Some scholars have edited a book about the US and Soviet sport diplomacy and show ow the government of these two countries have used sport during this period, notably as a tool of "soft power" during the Olympic games. Our goal is to continue in this direction and to focus more on the sport field as a place of exchanges during the Cold War. Regarding this point, our aim is to show that there were events "beyond boycotts"many and that unknown connections existed inside sport. Morevoer, many actors were involved in these exchanges. Thus, it is important not only to focus on the action of States, but also on private actors (international sporting bodies and journalists), considering that they acted around sport (an "apolitic" field) as it was tool to maintain links between the two blocs. Our project offers a good opportunity for young scholars to present original research based on new materials (notably the use of institutional or personals archives). Morevoer, it is also a step forward with a view to conduct research within a global history paradigm, one that is still underused in sport academic fields.

Este libro es una publicación estimulante e innovadora que explora diez grandes obras de pensadores y oradores reconocidos, con un impacto intelectual, práctico y global. Estas obras son en su mayoría un precedente significativo de las relaciones públicas en tanto que expresión o profesión, pero todas ellas se relacionan sin ninguna duda con la fuerza de la comunicación pública organizada y el poder ligado a aquellos que gestionan el proceso.Estas obras, estimulantes y diversas, se escribieron con el objetivo de abordar algunos de los grandes retos de la sociedad. Aunque tradicionalmente no han sido el foco de investigación de las relaciones públicas, todas ellas han tenido un impacto global como comunicadoras y también como base para ciertas ideas fundamentales, desde la espiritualidad hasta la guerra, la economía y la justicia social. Cada una de estas obras trata las implicaciones de la comunicación estructurada entre las organizaciones y las sociedades, y escudriña o aboga por las actividades que ahora son centrales para las relaciones públicas y su moralidad. Estas obras no pudieron ignorar las relaciones públicas y las relaciones públicas no pueden ignorarlas ahora. Este libro constituirá una lectura esencial para aquellos profesores y estudiantes de las relaciones públicas y la comunicación, y también será de interés para su estudio en otras disciplinas como la Sociología, la Literatura, la Filosofía y la Historia

A New York Review Books Original Separated from her mother—the famed author of Suite Française—during World War II, Irène Némirovsky’s daughter offers a “nuanced, eloquent portrait of a complicated woman” in a series of memoirs that reimagine her mother’s life (The Washington Post) Élisabeth Gille was only five when the Gestapo arrested her mother, and she grew up remembering next to nothing of her. Her mother was a figure, a name, Irène Némirovsky, a once popular novelist, a Russian émigré from an immensely rich family, a Jew who didn’t consider herself one and who even contributed to collaborationist periodicals, and a woman who died in Auschwitz because she was a Jew. To her daughter she was a tragic enigma and a stranger. It was to come to terms with that stranger that Gille wrote, in The Mirador, her mother’s memoirs. The first part of the book, dated 1929, the year David Golder made Némirovsky famous, takes us back to her difficult childhood in Kiev and St. Petersburg. Her father is doting, her mother a beautiful monster, while Irene herself is bookish and self-absorbed. There are pogroms and riots, parties and excursions, then revolution, from which the family flees to France, a country of “moderation, freedom, and generosity,” where at last she is happy. Some thirteen years later Irène picks up her pen again. Everything has changed. Abandoned by friends and colleagues, she lives in the countryside and waits for the knock on the door. Written a decade before the publication of Suite Française made Irène Némirovsky famous once more (something Gille did not live to see), The Mirador is a haunted and a haunting book, an unflinching reckoning with the tragic past, and a triumph not only of the imagination but of love.