The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.

A new edition, carefully revised and condensed.

An in-depth study of the five coinages from Alexander's Macedonian mints. The book is divided into two main sections. Part I dealing with Amphipolis Silver of Alexander III and Philip II, while part II concentrates on Alexander's lifetime gold. Both parts provide thorough evalution of the coins along with commentaries and summaries. The book is also filled with a number of tables, figures, appendice, indices and black and white plates