"This book examines the linguistic impact of the Korean Wave on World Englishes, demonstrating that the K-Wave is not only a phenomenon of popular culture, but also language. The 'Korean Wave' is a neologism that was coined during the 1990s which includes K-pop, K-dramas, K-film, K-food, and K-beauty, and in recent years, it has peaked in global popularity. The book intends to show how social media phenomena has facilitated the growth of Korea's cultural influence globally and has enabled a number of Korean origin words to settle in varieties of Englishes, which in turn has globalised Korean origin words and revolutionised the English language through an active and collaborative process of lexical migration. Korean origin words such as oppa 'older brother', are no longer bound solely to Korean-speaking contexts. The study focuses primarily on media content, particularly social media, corroborated by case studies to examine how linguistic innovation has been engendered by the Korean Wave. Suitable for students and researchers of Korean linguistics, Korean culture, Korean popular culture and translation studies, this book is the first detailed study of the global linguistic impact of the Korean Wave"--

This book examines the linguistic impact of the Korean Wave on World Englishes, demonstrating that the K-Wave is not only a phenomenon of popular culture, but also language. The "Korean Wave" is a neologism that was coined during the 1990s that includes K-pop, K-dramas, K-film, K-food, and K-beauty, and in recent years it has peaked in global popularity. This book intends to show how social media phenomena have facilitated the growth of Korea’s cultural influence globally and enabled a number of Korean origin words to settle in varieties of Englishes. This in turn has globalised Korean origin words and revolutionised the English language through an active and collaborative process of lexical migration. Korean origin words such as oppa (older brother) are no longer bound solely to Korean-speaking contexts. The study focuses primarily on media content, particularly social media, corroborated by case studies to examine how linguistic innovation has been engendered by the Korean Wave. Suitable for students and researchers of Korean linguistics, Korean culture, Korean popular culture, and translation studies, this book is the first detailed study of the global linguistic impact of the Korean Wave.

Since the Korean Wave phenomenon started in 1997, Hallyu has undergone many changes. Geographically, while Asia has been the largest cultural market for the Korean cultural industries, other parts of society, including North America, Europe, the Middle East, and Latin America have gradually admitted Korean popular culture. The components of the Korean Wave have also greatly expanded. Hallyu originally implied the exports of a few cultural products, such as television dramas, popular music, and films; however, Korea has recently developed and exported K-pop, digital games and smartphone technologies as well as relevant youth culture. Meanwhile, industrial and technological contexts of the Korean Wave have changed significantly during the last 20 years. The role of social media in the Korean Wave’s transnationalization in recent years is especially intriguing because fans around the world can easily access social media to enjoy K-pop, digital games, and films. The changes in the nature and appearance of the Korean Wave, conceptual and theoretical shifts in the studies of the Korean Wave, and the influences of the development of media technologies on the Korean Wave are all very significant. This book aims to provide a better understanding of Hallyu's theoretical and institutional history on one hand, and new features of the Korean Wave on the other hand.

Since the late 1990s South Korea has emerged as a new center for the production of transnational popular culture - the first instance of a major global circulation of Korean popular culture in history. Why popular (or not)? Why now? What does it mean socially, culturally and politically in a global context? This edited collection considers the Korean Wave in a global digital age and addresses the social, cultural and political implications in their complexity and paradox within the contexts of global inequalities and uneven power structures. The emerging consequences at multiple levels - both macro structures and micro processes that influence media production, distribution, representation and consumption - deserve to be analyzed and explored fully in an increasingly global media environment. This book argues for the Korean Wave's double capacity in the creation of new and complex spaces of identity that are both enabling and disabling cultural diversity in a digital cosmopolitan world. The Korean Wave combines theoretical perspectives with grounded case studies in an up-to-date and accessible volume ideal for both undergraduate and postgraduate students of Media and Communications, Cultural Studies, Korean Studies and Asian Studies.

The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. The contributors analyze the spread of South Korean popular products from different perspectives (popular culture, sociology, anthropology, linguistics) and from different geographical locations (Asia, Europe, North America, and South America). The contributors come from a variety of countries (UK, Japan, Argentina, Poland, Bulgaria, Czech Republic, Indonesia, USA, Romania). The volume is divided into three sections and twelve chapters that each bring a new perspective on the main topic. This emphasizes the impact of Hallyu and draws real and imaginary “maps” of the export of South Korean cultural products. Starting from the theoretical backgrounds offered by the existing literature, each chapter presents the impact of Hallyu in a particular country. This applied character does not exclude transnational comparisons or critical interrogations about the future development of the phenomenon. All authors are speaking about their own, native cultures. This inside perspective adds an important value to the understanding of the impact of a different culture on the “national” culture of each respective country. The contributions to this volume illustrate the “globalization” of the cultural products of Hallyu and show the various faces of Hallyu around the world.

This book brings together two types of varieties of English that have so far been treated separately: postcolonial and non-postcolonial Englishes. It examines these varieties of English against the backdrop of current World Englishes theory, with a special focus on the extra- and Intra-Territorial Forces (EIF) Model. Bringing together a range of distinguished researchers in the field, each chapter tests the validity of this new model, analyses a different variety of English and assesses it in relation to current models of World Englishes. In doing so, the book ends the long-standing conceptual gap between postcolonial and non-postcolonial Englishes and integrates these in a unified framework of World Englishes. Case studies examine English(es) in England, Namibia, the United Arab Emirates, India, Singapore, the Philippines, South Korea, Japan, Australia, North America, the Bahamans, Trinidad, Tristan da Cunha, St. Helena, Bermuda, and the Falkland Islands, Ireland, Gibraltar and Ghana.