Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl

John J. Murphy has updated his landmark bestseller Technical Analysis of the Futures Markets, to include all of the financial markets. This outstanding reference has already taught thousands of traders the concepts of technical analysis and their application in the futures and stock markets. Covering the latest developments in computer technology, technical tools, and indicators, the second edition features new material on candlestick charting, intermarket relationships, stocks and stock rotation, plus state-of-the-art examples and figures. From how to read charts to understanding indicators and the crucial role technical analysis plays in investing, readers gain a thorough and accessible overview of the field of technical analysis, with a special emphasis on futures markets. Revised and expanded for the demands of today's financial world, this book is essential reading for anyone interested in tracking and analyzing market behavior.

ChatGPTUncover the path to transforming your knowledge into profit with "Discover How to Transform Your Knowledge into Profit: A Complete Guide to Selling Successful E-Books." Imagine having the power to share your expertise and make a lucrative income from the comfort of your own creativity. This guide is your ultimate toolkit for navigating the world of e-book publishing and harnessing the potential of your unique insights. Whether you're an aspiring writer or a seasoned author, this comprehensive resource will show you how to turn your passion into a profitable venture. Learn the art of crafting compelling e-books that captivate your audience from the very first page. From choosing the perfect topic to structuring your content for maximum engagement, this guide covers every step of the process, ensuring your e-books stand out in a crowded digital landscape. Discover the techniques to design eye-catching covers, create persuasive marketing materials, and effectively promote your e-books to your target audience. From building your author brand to optimizing your sales strategy, this guide equips you with the tools to turn your passion into a lucrative business. Unlock the secrets behind successful self-publishing, learn how to navigate online platforms, and gain insights into connecting with your readers on a deeper level. From the creation process to building a loyal readership, this guide empowers you to share your knowledge and reap the rewards. Don't miss out on the opportunity to transform your expertise into a profitable e-book empire. Grab your copy of "Discover How to Transform Your Knowledge into Profit" now and embark on a journey of authorial success today!

"An excellent primer on Jungian concepts. Highly recommended" - Jung Utah review by A. Butler "One of the best introductions to Jung's psychology! - André De Koning, past President Australian and New Zealand Society for Jungian Analysts Carl Jung was the founder of analytical psychology who revolutionized the way we approached the human psyche. Drawing on Eastern mysticism, mythology and dream analysis to develop his theories, Jung proposed many ideas which are still influential today, including introversion, extroversion and the collective unconscious. Knowledge in a Nutshell: Carl Jung introduces psychologist Jung's ideas in an engaging and easy-to-understand format. Jungian psychology expert Gary Bobroff breaks down the concepts of the psyche, collective unconscious, archetypes, personality types and more in this concise book. He also explores the influence on Eastern philosophy and religion on Jung's ideas, and how spiritualism enriched his theories. With useful diagrams and bullet-point summaries at the end of each chapter, this book provides an essential introduction to this influential figure and explains the relevance of Jung's ideas to the modern world. ABOUT THE SERIES: The 'Knowledge in a Nutshell' series by Arcturus Publishing provides engaging introductions to many fields of knowledge, including philosophy, psychology and physics, and the ways in which human kind has sought to make sense of our world.

Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.

Outlining an integrative theory of knowledge, Francisco Javier Carrillo explores how to understand the underlying behavioural basis of the knowledge economy and society. Chapters highlight the notion that unless a knowledge-based value creation and distribution paradigm is globally adopted, the possibilities for integration between a sustainable biosphere and a viable economy are small.