If you have an online business, and even if you have a brick and mortar store with an online presence, you should be marketing to your customers and prospects through email. It is one of the most effective ways to increase sales and profits. But let’s get back to the subject lines. When you boil it down to the basics, email subject lines are nothing more than another type of headlines. In a...

Two women in the witness protection program have been murdered in Montana. The connection? The mob…and the victims' green eyes. Coincidence? Not according to journalist Violet Kramer, who's counting on her exposé to reveal the truth, protect women in danger—and establish herself as an ace reporter. Undercover cop Clay West thinks she's making a deadly mistake that could bring the mob to her door. And when the lawman with the piercing black eyes insists on protecting her himself, Violet knows she's already in danger.

From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series

The headlines say she killed her family. The truth? She doesn't remember. Andrea McNulty goes to sleep on her eighteenth birthday with a near-perfect life. The next morning, she wakes up covered in blood. Her parents were killed in the middle of the night...and she's the prime suspect. Andrea McNulty has a wonderful life: she's a high school field hockey star, a doted-upon big sister, the beloved daughter of two happy parents. But when she wakes up in a motel room the morning after her eighteenth birthday, she's covered in blood and can't remember what happened the previous night. According to the news, Andi's parents were brutally attacked in the middle of the night. Her father is dead, her mother is in a coma, her little brother Josh is missing—and Andi is the prime suspect. Terrified and on the run from the police, Andi teams up with Nate, the sympathetic boy working the motel's front desk, to find the real murderer. But while the police are getting further from the killer, the killer is getting closer to Andi—closer than she could ever have imagined. Pick up The Girl in the Headlines if you're looking for: A psychological, fast-paced thriller A suspenseful, shocking read Fiction examining death and grief A coming of age story with a twist Also by Hannah Jayne: Truly, Madly, Deadly Twisted See Jane Run The Dare The Revenge The Escape Copycat

A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles

Bestselling true-crime master Harold Schechter explores the real-life headline-making psychos, serial murderers, thrill-hungry couples, and lady-killers who inspired a century of classic films. The necktie murders in Alfred Hitchcock's Frenzy; Chicago's Jazz Age crime of passion; the fatal hookup in Looking for Mr. Goodbar; the high school horrors committed by the costumed slasher in Scream. These and other cinematic crimes have become part of pop-culture history. And each found inspiration in true events that provided the raw material for our greatest blockbusters, indie art films, black comedies, Hollywood classics, and grindhouse horrors. So what's the reality behind Psycho, Badlands, The Hills Have Eyes, A Place in the Sun, Arsenic and Old Lace, and Dirty Harry? How did such tabloid-ready killers as Bonnie and Clyde, body snatchers Burke and Hare, Texas sniper Charles Whitman Jr., nurse-slayer Richard Speck, and Leopold and Loeb exert their power on the public imagination and become the stuff of movie lore? In this collection of revelatory essays, true-crime historian Harold Schechter takes a fascinating trip down the crossroads of fact and fiction to reveal the sensational real-life stories that are more shocking, taboo, and fantastic than even the most imaginative screenwriter can dream up.

What is the right to privacy in halacha? When can DNA be used as halachic evidence? How should we treat members of the community who were convicted of crimes? Why can't one steal a kidney to save his life? Is it permitted to kill a terrorist who has been neutralized? Will the imminent arrival of genetically modified meat and fish present a kashrus crisis? -- In addition, the book includes interviews of leading poskim on many of the subjects discussed, including Rav Dovid Cohen, Rav Moshe Heinemann, Rav Doniel Neustadt, Rav Moshe Sternbuch, Rav Asher Weiss, and Rav Mordechai Willig.--