You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Learn how you can implement 12 simple keys to build a personal brand that pays you.In this book we are going to look at how to create a strong brand that invites success into your life and allows you to make a real difference in the world. You are going to learn: How to brand your company or yourself in a way that separates you from everyone else out there and send your profits skyrocketing!How to set better goals and motivate yourself to achieve more than you ever would have on your own! How to focus and plan better so that you produce results quickly!& More

Have you ever felt like you're just struggling to find yourself in a crowded world ? Do you dream of standing out, or leaving a lasting impression that sets you apart from the rest? If so, then "Keys on How to Become a Brand" is the guide you've been searching for. In this easy-to-follow book, we'll embark on a journey of self-discovery, empowerment, and transformation. But before we dive into the practical strategies and actionable steps, let's take a moment to understand why personal branding matters. In today's digital age, where everyone and everything is vying for attention, standing out is more important than ever. Whether you're an aspiring entrepreneur, a freelancer, a job seeker, or someone who wants to make a difference in the world, your personal brand is your most valuable asset. Now, you might be thinking, "But I'm not a celebrity or a CEO. Do I really need a personal brand?" Well, the answer is a resounding yes! Whether you realize it or not, you're already a brand. It's the sum total of how others perceive you, your reputation, your expertise, your uniqueness . Sounds good right? But here is the thing: If you don't take control of your personal brand, someone else will. That's why it's crucial to be intentional about how you present yourself to the world. By crafting a compelling personal brand, you not only attract opportunities but also create a sense of trust and credibility among your audience. So, how do you go about building your personal brand? That's where "Keys on How to Become a Brand" comes in. Throughout this book, we'll explore a range of strategies and techniques designed to help you unlock your full potential and stand out in a crowded marketplace. Question like, What makes you worthy of attention? Will help you gain clarity of who you are and how you can leverage that uniqueness to your advantage, you will get to know why you'll be able to create a deeper connection with your audience and make a lasting impression. This book talks about being consistent in how you present yourself across different channels both online and offline. From your social media profiles to your interactions with others, every pain point is an opportunity to reinforce yourself and build trust with people. Personal brand isn't without its challenges. It requires time, effort, and a willingness to put yourself out there. It also requires a certain level of vulnerability, after all, sharing your story and your true self with the world can be intimidating. But Here's the interesting part: The rewards far outweigh the risks. After reading this book, you will position yourself as an authority in your field, attracting opportunities and opening doors that were previously closed to you. You also create a sense of trust and familiarity with your audience, Making it easier to convert followers into fans and customers.Throughout "Keys on How to Become a Brand," we'll tackle these challenges head-on, offering practical advice and real-world examples to guide you on your journey. Whether you're a full time entrepreneur or a complete beginner, you'll find valuable insights and actionable strategies that you can start implementing right away. But perhaps the most important thing to remember is this: building a personal brand is a journey, not a destination. It's about continually evolving, learning, and growing as both a person and a professional. Always remember to be patient with yourself, to embrace the process, and to celebrate every step forward, no matter how small. Are you ready to unlock the keys? If so, why wait? When you can dive in and begin this great move. Your brand is waiting to be discovered, its time to become that brand you were destined to be, all it takes is the courage to step into the real world and shine.

CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.

Twelve Keys to Sustainable Company Success is a book that is a must have for companies of any size looking to achieve and sustain long-term success. Brought to you by the brilliant minds of two men who have been in the business of helping organizations for numerous years, Twelve Keys will open your mind to the key factors of a successful company and what you can do to achieve great heights.